Singapore – PT Elang Mahkota Teknologi has expanded its collaboration with Google Cloud to scale the use of generative AI across its media and entertainment businesses, advancing its “Studio of the Future” initiative in Southeast Asia.
At the centre of the collaboration is VidioGen, an AI-powered production platform developed by Emtek’s streaming arm Vidio.
Built using Google Cloud’s Gemini Enterprise Agent Platform alongside Veo, Imagen, and Gemini models, the system is designed to support content creation workflows by automating time-intensive production tasks.
The expansion follows an initial deployment of VidioGen in the animated series New Keluarga Somat, a revival of the original Keluarga Somat programme.
The series aired on Mentari TV and achieved strong audience growth during Ramadan 2026, supported by AI-assisted production processes.
According to Emtek, the use of VidioGen reduced redevelopment time and production costs by 30%, while maintaining animation quality.
The platform enables capabilities such as outpainting and inpainting, allowing production teams to extend visual frames, edit scene elements, and refine composition without requiring full reshoots or redraws.
The company is also incorporating AI tools to support localisation and distribution, including transcription, subtitling, and dubbing features powered by Google’s Gemini models.
Additional systems, such as the Vivi automated content extraction tool, are being used to convert long-form footage into promotional assets.
The move comes as demand for high-quality, locally resonant content continues to rise across Southeast Asia, prompting media companies to adopt AI technologies to streamline production while maintaining creative output.
Beyond content creation, Emtek is extending AI adoption across its workforce through Google Workspace tools and internal AI agents, alongside the establishment of an AI Centre of Excellence to explore further applications across its portfolio.
The expanded partnership reflects a broader push by Emtek to integrate AI into both creative and operational processes, positioning its media businesses to scale content production while supporting regional storytelling.
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