Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive qualities in the market.
This move will engage in developing the brand’s new purpose, vision and values including the articulation of the brand’s reasons for their business practices, establishing a robust foundation for the company’s forthcoming phase of growth.
Beyond this strategic collaboration, the brand update also extends to embracing a bold and confident new look to reflect the big, bold changes within the HR community the company serves. This move is pivotal in navigating an increasingly competitive landscape, positioning ELMO as a distinguishable entity poised for a more impactful future.
Speaking about the brand revamp, Kate Jones, chief marketing officer at ELMO said, “The It’s Friday team have led us to a more distinctive and thought-provoking brand. At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”
Vince Lagana, chief creative officer, and co-founder at It’s Friday said, “The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”
