Tag: Electrolux
Electrolux has recently recorded a dip in its global sales, according to its recent year-end report for the fourth quarter of 2023. In it, the company noted that organic sales decreased by 0.8% mainly driven by negative prices but also lower volumes.
Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate of Electrolux, the global name in home and kitchen appliances. OMG will be in charge of developing end-to-end media solutions for the brand.
The brand has roped in 10 influencers from the region that would aim to strengthen the advocacy on sustainable practices amongst communities in APAC and MEA.
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