Mumbai, India – The pandemic has impacted today’s education, which resulted in the increase of demand for digital learning, and with this, India-based higher edtech company, upGrad, has launched its latest brand film to highlight the importance of online degrees.
upGrad hosts online degree courses from the country’s top universities like Chandigarh University, Amrita Vishwa Vidyapeetham, and JAIN. It also provides an opportunity to circumvent the pandemic impact on the aspirations of Indian students and working professionals who are now looking at an alternative to the offline learning modes of obtaining degrees without compromising on the learning and career outcomes.
Created in collaboration with creative agency The Womb, the new brand film is a part of its clarion call ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which translates to ‘do not get the degree for the name but one that helps you move ahead and get a job.’
Titled, ‘Online Bachelor’s Degrees’, the ad features a jingle vocalized by a group of four friends, addressing the fading education dreams of Indian learners to get a meaningful degree amid the COVID-19 situation.
Arjun Mohan, the CEO of upGrad India, said that due to offline education system taking a backseat, there’s a lot of tension and confusion among India’s working professionals who are looking to get an acceleration in their careers, and the situation is alike with freshers who are worried about a year backlog that might hamper their career growth.
“We have partnered with the leading universities to provide young India with UGC Entitled and WES Recognised degree courses to give them a 360-degree university experience online. Post the course completion, we will also assist these learners with career services that involve a paid internship up to 6 months and placement support up to 3 years based on their performance,” said Mohan.
Meanwhile, The Womb’s Co-Founder, Kawal Shoor, commented, “Our campaign borrows from the current reality but also is geared towards positioning online undergraduate education as a powerful alternative to trudging to a nearby big city to access quality education.”
The brand film is now available in over 50 television channels across geographies, along with 360-degree amplifications in other media channels.