Singapore – Edelman Singapore has appointed Daniel Ko as its new executive creative director to spearhead the firm’s creative team and offerings in Singapore.
In this role, Ko will bring his breadth of specialist experience to deliver Edelman’s brand of earned creative value for a diverse portfolio of clients. He will join the firm’s Singapore leadership team led by CEO Julia Wei and will be part of Edelman’s regional creative community led by APAC chief creative officer Tim Green.
With over two decades of experience, Ko has gained acclaim for his innovative campaigns for Income, Google, POSB, DBS, Heineken, Tiger Beer, GIC, and HPB. His work has been recognised on local, regional, and global platforms. Additionally, he has contributed to elevating Singapore’s marketing industry standards by serving as a judge at prestigious local award shows, including The Gongs, Hall of Fame, and Crowbars.
Ko joins Edelman Singapore from Accenture Song, where he served as creative director for two years. Leading the tech-powered creative group, he spearheaded transformative campaigns that addressed business challenges through integrated solutions in advertising, branding, digital, PR & activation, marketing strategy, and innovation.
His previous roles include group creative director at 72 and Sunny, creative director at The Secret Little Agency, and creative group head at Iris Worldwide. He has also held key creative positions at renowned agencies, including BBH, DDB, and Publicis.
Speaking on the appointment, Green said, “Ko’s impressive creative career involves a unique blend of storytelling, story-doing, branding, and business transformation—all skills critical in an era of ‘Trust in Crisis’, when attention alone isn’t enough to mobilise audiences. We are thrilled to welcome him aboard Edelman as we forge ahead to unlock the power of earned creativity to change the world.”
Also commenting on his new role, Ko shared, “I am thrilled to join Edelman Singapore to contribute to its continued innovation and growth. Edelman has consistently pushed the boundaries of creative excellence and set new standards for earned creativity. I look forward to joining this talented community to craft compelling, transformative, and effective programmes that help our clients win with their audiences.”
Edelman Singapore is home to over 120 consultants and serves as one of four global hubs for the network. This year, the firm recorded its strongest showing at The Cannes Lions Awards 2024, winning a Titanium Lion, four Gold Lions, six Silver Lions and five Bronze Lions for nine separate client campaigns from EMEA, North America and APAC.
