Manila, Philippines – Doña Elena Olive Oils is elevating home-cooked meals, giving them a sense of luxury in a new campaign with BBDO Guerrero.
The campaign, which shows a family sharing home-cooked dishes, incorporates opera to highlight how Doña Elena elevates the dining experience. It features the song ‘Habanera,’ from the French opera Carmen to provide a sense of nobility.
With the tagline ‘Feast like a Doña. Cook with Doña Elena,’ the campaign emphasises that through the brand’s olive oils, families can experience gourmet dining experience at home.
Dishes like pampano, paella, salpicao, and pasta were featured in the campaign video as having been upgraded through Doña Elena olive oils.
Doña Elena is a brand owned by Fly Ace Corporation and was launched in 1998.
“Our goal with this spot was to highlight the elevated experience that comes with using Doña Elena Olive Oils. These products aren’t just for cooking; they bring an authentic touch to home-cooked meals. We’re excited to reintroduce this creative twist that perfectly captures the essence of the campaign into the market, proving how any dish can be transformed with Doña Elena,” Maita Monsalud, category manager of Doña Elena (Fly Ace Corporation), said.
Andi Olbés, creative director at BBDO Guerrero, commented, “We wanted to do more than just visually represent the quality of Doña Elena products. We wanted to represent a feeling. By incorporating opera, we added that extra touch of drama that evokes the feeling of a grand dining experience, making every meal feel more special, elevated, and memorable with Doña Elena Olive Oils.”
