Disney+ Philippines launches holiday NBA campaign via Leron Leron Sinta

Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform.

Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional Filipino holiday cheese, queso de bola, shaped like a basketball. 

According to the organisers, the item was distributed to both basketball enthusiasts and other members of the public during the holiday season, generating attention on social media.

While the ‘Queso De Basketball’ was only available for a limited time, Disney+ Philippines continues to stream NBA games through its app, offering viewers access to live and on-demand content.

The campaign is reported to be the first in a series of collaborative projects planned between Leron Leron Sinta and Disney+ Philippines for 2026.