Manila, Philippines – 555 Tuna has unveiled its new digital campaign, ‘Rekta’, a lighthearted take on the everyday question of “Ano kakainin natin?” (“What are we going to eat?”) that underscores the brand’s promise of quick, fuss-free meals.
Developed in collaboration with independent creative agency Leron Leron Sinta, the film used humour to contrast the time and effort of traditional cooking with the ease of preparing 555 Tuna — a ready-to-serve option that can be enjoyed straight over rice.
The campaign’s message, “Wala ka nang iisipin, rekta na sa kanin!” (“No need to think twice, go straight to the rice!”), underscores the brand’s positioning as a practical, ready-to-eat option for busy consumers.
The digital film features ‘Pinoy Big Brother’ housemates Esnyr Ranollo, Klarisse De Guzman, and Shuvee Etrata, who brought a lighthearted and relatable tone to the narrative.
Sajid Guerrero, creative director of Leron Leron Sinta, shared his delight over being part of the campaign, highlighting that this was once a dream for former housemates to take part in.
The campaign builds on 555 Tuna’s reputation for offering affordable, flavourful meal options and is available across digital platforms. The brand’s range of tuna products is available in sari-sari stores and supermarkets nationwide.
This is the second time that Leron Leron Sinta has featured former PBB housemates, with a previous scavenger hunt campaign produced with National Bookstore.
