Tag: NBA
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Singapore – Adidas is reviving one of its most recognisable silhouettes, unveiling a global campaign for the Adidas Superstar fronted by Samuel L. Jackson and a roster of music, sport, and fashion names. The Spring 2026 push, released this week, positions the Superstar as a cross-generational staple,...
Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform. Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional...
China – NBA China has entered a multiyear collaboration with Alibaba Cloud, naming the company its Official Cloud Computing and AI Partner to enhance how fans in China experience and engage with the league through advanced AI and cloud technologies. Under the partnership, Alibaba Cloud will develop applications...
The collaboration aims to promote skincare awareness and wellness among players and fans through season-long campaigns, digital content, and community initiatives.
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
Through the collaboration, vivo will be the presenting partner in the Philippines of the ‘NBA All-Star Voting’, a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com; as well as return as an official partner of NBA 3X Philippines presented by...
NBA, the premier basketball league, has expanded its Asia-PAcific presence by opening a Singapore office -another addition to their 15 markets worldwide.
Kate Taneyhill Jhaveri is the latest board of director member of recommendation platform Outbrain.
