NBA Archives - MARKETECH APAC

Sydney, Australia – Independent brand and digital agency, Archibald Williams(AW) has been appointed to lead the National Basketball Association(NBA) account across the APAC region.

Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.

With a history of sports marketing for the NRL, A-Leagues and, more recently the Brisbane Broncos, AW will use their brand and customer expertise to not only fan the flames of the die-hard fans but recruit new ones too. Their remit is across all digital, activation, and ATL comms.

Bram Williams, co-founder of Archibald Williams, said, “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodian of this brand in the region is a true honour.”

This win caps off a big year for Archibald Williams after work on Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.

Manila, Philippines – The National Basketball Association (NBA) and smartphone brand vivo have signed a multi-year marketing partnership in the Philippines, which also includes vivo returning as the official smartphone partner of the NBA in the country.

The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA – the league’s global youth basketball program for boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities and authentic NBA entertainment.

Through the collaboration, vivo will be the presenting partner in the Philippines of the ‘NBA All-Star Voting’, a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com; as well as return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.

In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localised Facebook and TikTok pages in the Philippines.

“Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives. This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports,” a statement from the vivo Philippines management was released.

Meanwhile, Mae Dichupa, senior director of global marketing partnerships at NBA Philippines, commented, “We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation. Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

Singapore — The National Basketball Association (NBA) has announced that the league will expand its presence in Asia-Pacific by opening an office in Singapore.

The Singapore studio joins the league’s Manila and Mumbai offices in reporting to NBA Asia managing director Scott Levy based in Hong Kong and will expand the league’s existing efforts in the region, such as live game distribution, youth development programming, interactive fan events, merchandise sales and social responsibility efforts.

NBA games and programming reach fans in the region through the league’s 20 media partners that span 11 countries and territories and eight languages. NBA League Pass, the league’s premium live game subscription service, has recorded double-digit subscriber growth in the region over the last three seasons. The league also has more than 35 million followers on social media across the region.

The prominent league has staged 17 preseason and regular-season games in the region, most recently in 2019 when the Houston Rockets and Toronto Raptors played two preseason games in Tokyo, Japan. In 2013, the Rockets and Indiana Pacers played their preseason basketball game in Manila, Philippines.

On the expansion to Singapore, Levy said that ver the past two decades, Asia-Pacific has proven to be a major growth region for the NBA.

“Opening an office in Singapore reflects the enormous opportunities to build on that positive momentum by working more closely with our valued partners and bringing our passionate fans in the region closer to their favourite NBA teams and players,” Levy commented.

Since 2007, the NBA has engaged more than 40 million boys and girls across the region through the Jr. NBA, the league’s global youth basketball program. Meanwhile, the Jr. NBA Coaches Academy program that aims to teach trainers how the sport should be coached has reached more than 88,000 teachers across seven countries regionwide.

With the opening of the Singapore office, the NBA adds another studio to its current 15 markets worldwide.

New York, USA – Recommendation platform Outbrain welcomes Kate Taneyhill Jhaveri to the company’s board of directors lineup, effective immediately. This follows after the platform had recently bolstered its hires and leaders in the Asia-Pacific.

Jhaveri currently serves as the executive vice president and chief marketing officer of the United States’ National Basketball Association (NBA), where she brings more than 25 years of marketing and technology expertise to the new role.

Appointed by the NBA last 2019, Jhaveri leads global marketing, research and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League and NBA 2K League around the world.

She had also spent more than two decades working at the intersection of technology, digital media, e-commerce and entertainment. Prior leadership roles include chief marketing officer at Twitch.tv; head of consumer marketing at Twitter; head of brand marketing at Facebook and global marketing positions at Microsoft.

Speaking about her appointment, she stated that she is thrilled to join the board of directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.

“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well-positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time,” Jhaveri stated.

Meanwhile, Yaron Galai, co-founder and co-CEO at Outbrain, commented of Jhaveri’s appointment, “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing board members.”

David Kostman, co-CEO at Outbrain, also commented, “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”