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Platforms Featured Global

Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups

Singapore – Streaming giants Netflix and Disney+ are going head-to-head with their ad-supported subscriptions this year by announcing its latest adtech tie-ups. Disney+ has tied up with The Trade Desk while Netflix has tied up with Microsoft.

Both streaming platforms previously operate on an ad-free subscription basis, but have shifted to these ad-supported ones following competition and expansion to other regions, including Asia-Pacific. Disney+ had announced its intention to do so by late this year, and Netflix as well after reporting substantial loss in subscriptions in 2021.

In the tie-up between Disney Advertising and The Trade Desk, advertisers can access Disney’s portfolio of premium supply, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology.

In addition, said agreement will enable a first-of-its kind integration between Disney’s proprietary ‘Audience Graph’ and the open-source identity framework, Unified ID 2.0, within a secure environment. As a result, buyers will be able to discover more addressable, biddable inventory across the Disney portfolio, all validated by Disney’s proprietary Audience Graph.

Rita Ferro, president for advertising sales at Disney Media & Entertainment Distribution, said, “Disney Advertising had a bold vision backed by proven results from the start, and we’re thrilled to continue to deliver on our commitment to power greater automation and addressability for our customers through this expanded deal with The Trade Desk.”

She added, “We have spent years investing in our data and technology strategy to create innovative solutions for advertisers to engage their audiences with greater precision and accuracy in a privacy-focused way. This first-to-market capability sets the stage to empower access to the Disney portfolio, validated by powerful audience insights, in a way that’s automated and accessible.”

Meanwhile, Tim Sims, chief revenue officer at The Trade Desk, commented, “With this agreement, Disney and The Trade Desk are pioneering a new approach to audience addressability in a post-cookie environment. By creating interoperability between Unified ID 2.0 and Disney’s Audience Graph, we are unlocking the opportunity for our customers to activate their first-party data at scale programmatically, against some of the world’s most premium content, across all channels. As a result, advertisers will be able to deliver relevant advertising, while ensuring consumers have more control of their own privacy.”

On the other hand, the partnership between Netflix and Microsoft is that it allows marketers to look to Microsoft for their advertising needs and will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform.

Greg Peters, COO at Netflix, said, “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”

He added, “It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

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Platforms Featured APAC

BTS is coming to Disney+ following major streaming deal

Singapore – Popular Korean pop boy group BTS is coming to major streaming platform Disney+ after its entertainment agency HYBE has scored a major streaming deal with The Walt Disney Company Asia. Both entities aim to showcase creative excellence from South Korea’s music and entertainment industry to the world stage.

The agreement includes global distribution of five major content titles from HYBE, which include two exclusive series featuring 21st century pop icons BTS that will launch on Disney’s streaming services.

Three of those content titles will be ‘BTS: Permission To Dance On Stage – LA’ which is their concert film in Los Angeles’ Sofi Stadium in November 2021; ‘IN THE SOOP: Friendcation’ which is an original travel reality show featuring BTS members; and ‘BTS Monuments: Beyond The Star’, an original docu-series on the journey of the BTS members.

This strategic collaboration will allow Disney to introduce a series of new titles from HYBE over the next few years, as the entertainment platform continues to produce high-quality content based on its music and artists IPs.

Jessica Kam-Engle, APAC head of content at The Walt Disney Company, said, “We are thrilled to be collaborating with HYBE to showcase their original content created with powerful artist IP on our global streaming services including Disney+.”

She added, “This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”

Meanwhile, Park Ji-won, CEO of HYBE, commented, “This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of HYBE content for fans who love our music and artists. The Walt Disney Company has a long history of franchise-building and promoting musical artists, with its unparalleled brands and platforms.”

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Platforms Featured ANZ

Here are the top streaming services in Australia during the pandemic

Sydney, Australia – Despite easing movement restrictions due to COVID-19, streaming content consumption in Australia remains large, with 19.1 million subscriptions recorded at the end of June 2021 across these platforms, which is an increase of 16% from 16.4 million in June 2020. This is according to the latest insights from technology analyst firm Telsyte.

According to their latest insights, Netflix dominates the Australian subscription video on demand (SVOD) services market, with 6 million subscriptions recorded by the end of June 2021. This is then followed by Amazon Prime Video with 2.9 million, Disney+ with 2.6 million, Stan with 2.4 million, and Kayo Sports with 1.1 million.

The remaining 4.1 million are from more than 30 SVOD services such as Binge, Apple TV+, Hayu, Paramount+, Optus Sport, and Britbox.

The survey also notes that 78% of Australian households had at least one entertainment subscription at the end of June 2021, an increase from 65% three years earlier. Subscribing households now have an average of 4.3 entertainment services, which is up from the average of 2.7 in June 2018, largely driven by SVOD subscriptions.

In terms of what type of content Australians want to watch, the sports category has grew 48% year-on-year and the percentage of paid sports subscriptions has also improved significantly, from less than 15% a year ago to over 50% at the end of June 2021.

In addition, around 51% of Australian SVOD customers believe it is important to have content that has Australian stories, voices, culture, and values on SVOD services.

“Australians are clearly attracted to big production movies, TV shows and sporting codes they follow year on year, and are collecting subscriptions on the way,” Foad Fadaghi, managing director at Telsyte, says.

The firm also estimates that total SVOD subscriptions could reach 26 million by June 2025 with higher multiple subscriptions and new services which are boosted by new content licensing deals, and potential bundling, like what is done with Amazon Prime.

“Increasing investment in original content will become more important as part of SVOD providers’ growth and retention strategies. Additionally, Australia has been a popular choice as a source of content and content production,” the firm said in a press statement.

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Platforms Featured East Asia

Disney+ to roll out in South Korea, Hong Kong, and Taiwan

Hong Kong – As part of strengthening their presence in Asia-Pacific, streaming service Disney+ from global media enterprise The Walt Disney Company has announced that they will roll out to the markets of South Korea, Hong Kong and Taiwan in November 2021.

Said announcement was made during the recent calls of the company regarding their Q3 earnings.

In addition to this announcement, Disney+ Japan will also be expanded to feature additional general entertainment content in October 2021.

To date, Disney+’s presence in the Asia-Pacific region includes the markets of Australia, New Zealand, Japan, Singapore, India, Malaysia, Indonesia and Thailand.

According to Luke Kang, president at The Walt Disney Company Asia Pacific, the response towards Disney+ across the region has exceeded the company’s expectations, as consumers seek diverse entertainment content and are drawn to their portfolio of brands and franchises.

“We are pleased with the subscriber growth and partnerships forged in markets, and look forward to engaging with more consumers across the region – through unparalleled storytelling, creative excellence and cutting-edge content delivery,” Kang said.

Said endeavor by Disney+ best reflects the duties of Kang when he was appointed to the current position last December 2020, including duties of managing Disney’s media networks, direct-to-consumer offerings including Disney+, media distribution and motion picture businesses.

Disney+’s current content portfolio includes a wide selection of films and episodes of content from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as well as including local and regional content in the region. Globally, Disney+ is currently available in 61 countries and 21 languages across North America, Europe, Asia Pacific, and Latin America.

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Platforms Featured Southeast Asia

Disney+ Hotsuite now distributed in MY through Astro

Kuala Lumpur, Malaysia – Malaysian satellite television provider Astro has announced that it has been appointed by global mass media company The Walt Disney Company to be an official distributor of its streaming service Disney+ Hotsuite in the country.

Astro customers will be able to stream more than 800 films and 18,000 episodes of Disney’s content on the Disney+ Hotstar app. Astro is working towards making Disney+ Hotstar available via the Ultra and Ulti connected boxes of Astro later this year, providing Astro customers with a one-stop entertainment convenience.

Henry Tan, group CEO at Astro, expressed his delight with their recent partnership with Disney to aggregate more global to their platform.

“Soon customers can enjoy the dazzling line-up from Disney+ Hotstar in addition to the much-loved Astro hits, local signatures, award-winning originals and unparalleled live sports, making us the undisputed entertainment destination for Malaysians,” Tan stated.

He also noted that their ‘Movies Pack’ customers will soon be able to stream content entertainment on Disney+ Hotstar for an additional RM5 per month while non-Movies Pack customers can also enjoy Disney+ Hotstar via other value bundles.

“This is a great start to an action-packed year where we will be aggregating subscription-based video on demand (SVOD) streaming services, giving our customers the widest variety of entertainment to choose from, value and convenience,” he added.

Meanwhile, David Shin, general manager at The Walt Disney Company Taiwan, Hong Kong and Southeast Asia, commented, “We are excited to launch Disney+ Hotstar in Malaysia for the consumers and also collaborate closely with Astro to deliver powerful entertainment with heart. From iconic Disney classics, to brand-new Disney+ Original series, Malaysian hits from homegrown creators, filmmakers and talent and Asian series and films, there is something for everyone of all ages.”

The Disney+ Hotsuite will feature blockbuster Hollywood movies and award-winning content from Disney, Marvel, Star Wars, Pixar, National Geographic, FX, 20th Century Studios and many more, which also includes exclusive premieres and blockbusters from leading Malaysian studios.