Disney premieres ‘Through Time’ brand campaign to honour generations of shared memories

United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. 

The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from a beloved Minnie Mouse doll to visits to Disney Parks.

The film traces how Disney has remained a constant presence through the years, now extending to new memories shared with loved ones today. 

Its message of continuity, joy and connection speaks to families around the world.

“At its heart, Disney has always been about creating unforgettable experiences that become cherished moments in people’s lives,” said Joanna Balikian, senior vice president, brand management, The Walt Disney Company. 

“As we close out one year and welcome the next, we’re celebrating the unique connection fans have with Disney and the lifelong memories we have created together,” she added. 

The spot will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest on ABC and marks the first in a broader series spotlighting how Disney touches lives every day.