Hong Kong – DFI Retail Group has appointed retail veteran Yoep Man as the new chief executive officer of 7-Eleven for South China, Hong Kong, Macau, and Singapore, effective immediately.
Yoep brings over 20 years of retail leadership in food and FMCG across Asia Pacific. Most recently, as Managing Director of Food in Singapore for DFI Retail Group, he led brands like Giant, Cold Storage, CS Fresh, and Jason’s Deli, driving financial growth, operational efficiencies, and stronger market positioning despite a challenging retail landscape.
Throughout his career, Yoep also played key roles in advancing business growth and operational success, including supporting the growth of Sam’s Club business at Walmart China and the expansion of Dutch-based retailer SPAR into China, Indonesia, Thailand and Mongolia.
In his new role at the Group, Yoep will steer the strategic direction and operations of 7-Eleven across the four key markets, driving innovation and growth to meet changing customer needs.
Additionally, Yoep will also join the Group’s Management Committee, contributing to the organisation’s broader leadership.
Commenting on his appointment, Yoep said, “I am excited to have the privilege to support 7-Eleven’s growth and ambitions in the markets we serve. I look forward to working with our teams and partners to deliver greater convenience, value and innovative experiences for our customers.”
Yoep’s appointment comes as 7-Eleven experiences robust growth, driven by the expanding ready-to-eat market and ongoing digital advancements to enhance customer experiences.
Scott Price, chief executive officer of DFI Retail Group, commented, “We are pleased to appoint Yoep as CEO of 7-Eleven for South China, Hong Kong, Macau, and Singapore. His appointment aligns perfectly with our customer-first approach, given his proven ability to enhance customer experiences and drive innovation.”
Price continues, “Yoep’s success in leading our food business in Singapore, coupled with his deep understanding of the Asian retail landscape, positions him well to accelerate 7-Eleven’s growth. His expertise in digital transformation and operational excellence will be crucial in evolving our convenience retail offerings to meet and exceed customer expectations across these key markets.”
