India – French sporting goods retailer Decathlon has recently stated that it will invest US$111m in India over the next five years as it aims to expand its store count and manufacturing in what is one of its key markets.
Decathlon India CEO Sankar Chatterjee recently stated that the sporting brand is expecting to double its business in the country in the next three to five years.
Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.
The retailer, which first entered India in 2009, currently sells a host of sports accessories ranging from footballs and yoga mats to bicycles and exercise equipment, cashing in on the growing interest, opens new tab in fitness and an active lifestyle.
It is also worth mentioning that the company makes cricket bats, most of its hockey gear as well as other products in India. Currently, 68% of its India sales are locally-made products and the company aims to boost this figure to 85% by 2026.
More recently, Decathlon’s sales in India jumped 37% to US$471m in the year ended March 2023, outpacing the 1.14% sales rise at the group level.
