India – DDB Mudra Group has promoted its current national strategy head, Menaka Menon, to the role of president and managing partner for growth and strategy to lead the agency’s South office.
Menon will take over Ranji Cherian, former president and managing partner, who successfully ran and scaled the south office for over 16 years and will now lead as the head of client excellence at the group.
In her new role, Menon will take charge of the operation and strategic thinking for clients based out of the Bengaluru office.
With over 23 years of experience in business and strategy, she has experience across advertising, broadcast media, and strategic consulting. Menon has spent over 15 years in advertising, with stints at agencies such as FCB, VML, and Leo Burnett.
Commenting on her new role, Menon said, “I am super excited about this new role and look forward to further strengthening the South operation and building a strong, closely knit team, geared towards creating great work that has the power to move people.”
Also speaking on the promotion, Rahul Mathew, chief creative officer at DDB Mudra Group, said, “We believe that everything we do is built on strong strategic pillars, be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office, and I’m really excited to work with Menaka to push us to newer heights.”
