Singapore – Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
The ‘ABUNDANCE Home Scent, made in collaboration with The Secret Little Agency (TSLA), blends fresh and warm notes reminiscent of the festivities’ spirit, reflecting the tradition of sharing good fortune with the scent of mandarin oranges.
To create the scent, TSLA worked with perfume laboratory Oo La Lab to bottle the scent of abundance.
Promoting gift-giving during the Lunar New Year, DBS/POSB is giving away bottles of the home scent to customers who share a minimum of $8 with their loved ones using eGift or QR Ang Bao via PayLah!
Customers can redeem a free ‘ABUNDANCE Home Scent’ at DBS/POSB’s activations at Our Tampines Hub and Gardens by the Bay.
“Last year we bottled the scent of ‘huat’; this year we’ve evolved to capture the sweet smell of ABUNDANCE, a home scent that evokes warmth and overflowing prosperity into our homes to add a fun, unique sensory experience to our annual traditions,” Nicholas Ye and Mavis Neo, co-chief creative officers at TSLA, said.
“We wanted to bottle the festive spirit that Lunar New Year is known for, with a scent that wafts through our homes and corridors of our neighbourhoods reminiscent of the good fortune and prosperity the season brings,” Ye and Neo added.
“Following the success of last year’s HUAT Eau De Parfum fragrance, which we created to complement our QR Ang Bao gifting experience, we are excited to gift ‘ABUNDANCE’ to our customers this year in the form of a home scent. This initiative is part of our broader efforts to promote digital gifting, which also includes enhancing our eGift solution to allow for greater personalisation and launching our ‘$8,888 Abundance’ giveaway,” Lim Bee Bee, head of marketing, consumer banking group at DBS Singapore, commented.
