Kuala Lumpur, Malaysia – Internet marketing service Cult Creative has recently launched ‘Creator Platform’—an all-in-one solution designed to streamline and optimise user generated content (UGC) marketing campaigns for content creators.
As the creator economy enters a new phase of growth, Southeast Asia’s influencer marketing industry is booming with social commerce in the region projected to reach $156 billion by 2030. Influencers have emerged as trusted storytellers for Gen Z and millennials with 92% of consumers now placing greater trust in user-generated content (UGC) over other forms of advertising.
Cult Creative is addressing this demand through its Creator Platform (beta), which seamlessly blends technology with a user-centric design. First off, creators can automatically generate “media kits” that link their social media profiles and display relevant audience insights, such as engagement rate.
Moreover, the solution’s Discovery feature is where creators find their dream brand deals. To opt in for a campaign, creators can submit a text or video ‘pitch’ to get noticed. Its A data-matching algorithm also connects creators with brands that align with their content and audience.
In addition, an integrated chat feature keeps all campaign-related conversations organised, which eliminates the need for multiple messaging platforms and switching between different chat groups. It also features an automated workflow where such as creator agreements and creator invoices are done for them. Tasks are automatically generated to give time back to creators to stay creative.
Lastly, creators can track changes and confirm drafts in one place to ensure efficient feedback processing.
In the last 12 months, Cult Creative has paid over RM700,000 to 2800 creators, with brand partnerships such as Grab, Hotlink, Astro, Farm Fresh and Marriot Bonvoy Group. Cult Creative is set to grow fivefold in 2024.
Shermaine Wong, co-founder and CEO at Cult Creative, said, “This beta platform aims to simplify campaign management, performance tracking and payments that is aligned with Cult Creative’s mission to empower creators with tools to elevate content creation and brand partnerships.”
She added, “Cult Creative’s efforts aim to position Malaysia as a regional hub for the creator economy with the launch of Creator Platform. Hence, this platform taps into the growing trend of influencer-driven storytelling, as 80% of Malaysian consumers report making purchasing decisions based on influencer recommendations, surpassing traditional advertising’s impact.”
Meanwhile, Lina Esa, co-founder and chief marketing officer of Cult Creative, commented, “The creator economy is about building genuine connections. Through the platform, we help brands grow their audiences, get the quality UGC that we can provide them, while ensuring creators have an easy way to manage their campaigns and scale their earnings.”
The shift indicates a strong preference for authentic, relatable content that influencers provide, making UGC and influencer marketing critical for brands aiming to reach and engage modern consumers effectively. By offering tools that facilitate and optimise these creator-brand collaborations, Creator Platform positions itself as a solution that supports brands in building trust and driving engagement through influencer-led content.
