Tag: Criteo

Singapore – Retail sales during Ramadan 2024 have jumped by 16% in Southeast Asia (SEA), according to a report from commerce media company Criteo.

Malaysia led the retail sales increase in the region at 21%, while Singapore saw a 7% climb.

Despite the overall sales surge in SEA, the report sees a drop of 11% in Indonesia’s online sales, signalling shifting consumer preferences. However, sales in Indonesia boomed by 74% towards the end of the period.

In SEA, the last two weeks of Ramadan witnessed an 8% jump, peaking at a 28% increase on April 4. 

Particularly, religious and ceremonial items had high demand with a 63% sales increase across SEA. Apparel and accessories also saw a 23% climb, which reflects the tradition of buying new clothes for Eid.  Food, beverages, and tobacco sales also increased by 19% amidst the celebrations.

Meanwhile, despite a decrease in travel during the Ramadan period, online travel bookings saw a 29% year-over-year increase.

Additionally, many consumers began seeking products around 20 days before purchasing them, indicating a need for early campaign strategies.

“Ramadan is a crucial shopping period where consumer behaviours change dramatically, offering a golden opportunity for marketers. A well-planned strategy is essential to tap into this heightened consumer intent and drive significant results,” Taranjeet Singh, managing director of venture markets APAC at Criteo, said.

Singapore – Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.

With over 20 years of experience in AdTech, Komasinski joins Criteo with a strong track record of building global brand and retail relationships. He has consistently driven profitable growth for leading organisations by leveraging technology-driven strategies while fostering an inclusive work environment.

Komasinski is currently CEO of the Americas and president of global data & technology at dentsu, where he joined through the 2016 Merkle acquisition. He became global CEO of Merkle in 2021, leading a technological transformation that integrated AI into dentsu’s products, enhancing client value and driving major enterprise wins. He also expanded Merkle’s retail media consulting practice and merged it with dentsu’s media buy-side capabilities.

Before joining dentsu, Komasinski led over 14,000 employees across 50+ locations at Merkle. He has held leadership roles at Razorfish, Schawk Retail Marketing, Nielsen, and A.T. Kearney. Komasinski also serves on the Ad Council’s board and the client advisory boards of Meta and Microsoft.

Commenting on his appointment, Komasinski said, “Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energised to serve as the company’s next CEO and build on this momentum.” 

“There are massive growth opportunities in media today with new advancements in AI and a global rise in e-commerce, which are driving hyper-personalised consumer touchpoints across more content and devices than ever before. I’m thrilled to be partnering with Criteo’s talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value,” he added. 

Criteo’s Board of Directors has appointed Komasinski as CEO, with his new role taking effect on February 15, 2025. He will succeed Clarken, who will transition to a senior advisory role to support a smooth handover.

“We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the company’s AI-fuelled transformation and vision as the world’s leading commerce media platform,” said Rachel Picard, chair of Criteo’s board of directors. 

“We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanised global organisations to lead in digital marketing and technology. We are  confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team,” Picard added. 

Commerce media is transforming advertising by enabling brands to engage shoppers with precision throughout their purchase journey. Leveraging rich commerce data across platforms empowers advertisers to target high-value audiences, deliver personalised experiences, and achieve measurable results. AI plays a key role in streamlining processes and predicting shopping behaviours with remarkable accuracy.

Amid rising privacy regulations and industry fragmentation, commerce media offers a unified, data-driven approach to navigate these challenges. Prioritising first-party data, harnessing AI, and fostering cross-platform collaboration help advertisers build meaningful connections and stay competitive in a dynamic digital landscape.

In our latest What’s NEXT in Marketing interview, Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.

Unlocking audience insights with commerce media

Commerce media empowers advertisers by connecting them with high-value consumer audiences across retail media networks, the open internet, and social platforms. The outcome is precision-driven targeting that seamlessly engages consumers throughout their purchasing journey.

“Commerce media allows advertisers to speak to the audiences that matter most at all stages of their purchase journey, wherever and whenever they shop, which increases the likelihood of conversion,” Singh explained. 

He went on to highlight how Criteo enables advertisers to activate and monetise these audiences through its Commerce Media Platform, leveraging a vast network of 17,000+ advertisers, 3,100 brands, and 225 retail media networks. By utilising deep commerce insights, Criteo helps predict and shape shopping behaviours while ensuring privacy-safe first-party data through closed, authenticated environments like retailer sites and social platforms.

Singh shared an example of how Yanadoo, a South Korean self-development platform, used Criteo’s OneTag with Dynamic Loader to retarget users who hadn’t converted. By tracking key events like course purchases and registrations, Yanadoo built detailed customer profiles, allowing Criteo’s AI to optimise bidding and ad delivery. This approach improved targeting across the open web, enabled the collection of valuable first-party data, and delivered measurable outcomes as consumers progressed through their purchase journey—an essential focus for advertisers.

In addition to Yanadoo, Swiggy, an India-based on-demand convenience platform, partnered with Criteo to enhance its offsite retail media campaigns, helping brands reach high-intent audiences across the open internet and OTT platforms.

Singh highlighted the success of this collaboration with brands like Kellogg’s, which drove conversions and attracted new-to-brand shoppers. Through Criteo’s tracking tools, Kellogg’s achieved a ROAS of 1.9 (above the industry average of 1.55), a 25% new-to-brand rate, and reached over 50% of its target audience.

Speaking on the data, Singh explained, “Commerce media empowers advertisers to use first-party data for targeted audience engagement throughout the purchase journey. By combining precise targeting with closed-loop measurement, brands can drive conversions, acquire new customers, and maximise ROI across channels, transforming data-driven advertising.”

AI: Driving precision and automation in commerce media

For Singh, artificial intelligence is the backbone of modern commerce media, streamlining operations while enhancing personalisation and performance. From automating ad delivery to generating predictive insights, AI transforms how advertisers connect with their audiences.

“AI-powered tools save advertisers time by automating tasks like audience targeting, ad personalisation, and performance tracking,” Singh noted. “This precision fosters higher engagement and measurable outcomes, such as increased revenue per user and return on ad spend.”

He also mentioned how Criteo’s advanced AI solutions, like ‘Commerce Audiences,’ enhance ad delivery through behavioural clustering and predictive modelling, while also leveraging engagement scores to prioritise users most likely to take action.

Singh explained that AI tools in Criteo’s Commerce Audiences, such as ‘Embeddings,’ detect behavioural links between users, products, and websites to cluster audiences effectively. Engagement scores prioritise users likely to act, while predictive modelling targets the most promising audiences, reducing reliance on real-time data.

“AI engines use commerce data to craft highly relevant campaigns, connecting advertisers with retailers for efficient scaling. As technology matures, it will continue to drive innovation in commerce media, empowering advertisers to deliver exceptional customer experiences and drive growth,” he highlighted. 

Addressing industry fragmentation

Despite commerce media’s potential, Singh highlighted challenges like fragmentation and lack of standardisation, which can limit campaign scalability and ROI. According to him, a unified approach is key to unlocking commerce media’s full potential.

“Industry fragmentation can lead to inconsistent campaign performance and a loss of up to 20% in revenue for retail media networks,” Singh warned, citing Forrester’s report. 

Criteo addresses fragmentation with a unified commerce media platform that caters to both marketers and media owners. For marketers, it offers Commerce Max and Commerce Growth, while media owners benefit from Commerce Grid and Commerce Yield, supporting everyone from enterprise brands to smaller retailers.

Singh also highlighted Criteo’s launch of SKU-based planning in Commerce Max, enabling brands to buy sponsored product ads across multiple retail networks with a single workflow. This simplifies campaign management, allowing for efficient targeting of in-market shoppers at scale. With AI-driven recommendations and closed-loop measurement, Criteo optimises campaigns, helping marketers focus on driving sales.

“This cohesive approach minimises fragmentation, streamlines media buying processes, and mitigates addressability challenges, empowering clients to achieve stronger results across the advertising ecosystem,” he stated. 

Navigating privacy regulations 

With evolving privacy regulations, the reliance on first-party data has become critical for advertisers. Singh emphasised that as third-party cookies phase out, businesses are focusing on first-party data for more targeted, privacy-compliant advertising. Regulations like GDPR and Apple’s App Tracking Transparency drive this shift, ensuring companies can deliver relevant marketing while respecting user privacy.

“By embracing privacy-first strategies and advanced technologies, businesses are better equipped to comply with regulations and build consumer trust, while also adapting to an industry where data privacy is now a foundational principle,” he commented. 

Singh further explained that as the industry shifts to a privacy-first environment, Criteo is well-positioned to provide solutions that support partners in this new landscape. The company focuses on three core pillars: first-party data, Google’s Privacy Sandbox, and closed environments. 

Criteo has developed a unique shopper graph across both the demand and supply sides, enabling privacy-safe activation through hashed emails, and ensuring 1:1 addressability while protecting user privacy. Partnering with Google, Criteo leverages the Privacy Sandbox to maintain key addressability functions without third-party cookies, reaching 63% of global browser traffic. Additionally, Criteo’s Commerce Media Platform helps brands engage high-intent shoppers across 225 global retailers and millions of logged-in users on platforms like Meta, ensuring precise targeting while maintaining privacy standards.

According to Singh, as privacy regulations reshape advertising, companies are increasingly prioritising first-party data to ensure compliance and effective, privacy-respecting marketing strategies.

“This shift is fostering a more transparent and user-centric digital landscape. Criteo, along with other industry players, is supporting this evolution by offering technologies that help brands adapt to these changes,” he added. 

Future trends in commerce media

When asked about the key trends shaping the future of commerce media, Singh pointed to shifting consumer behaviour as a major influence. As consumer habits evolve, marketers must adapt by integrating performance media with commerce media to effectively engage audiences throughout the entire shopping journey, from discovery to purchase.

This shift toward integrated strategies helps brands deliver relevant, seamless experiences at every touchpoint. With Criteo’s AI-driven algorithms, marketers can eliminate guesswork and stay ahead of changes in consumer behaviour, ensuring campaigns remain effective.

Additionally, fragmentation and inconsistent standards continue to hinder the full potential of commerce media. To address this, industry leaders are uniting supply and demand, connecting publishers and retailers with meaningful demand, and enabling advertisers to reach key audiences across the purchase journey. As the industry evolves, standardising measurement has become crucial. 

Singh noted how Criteo tackles this challenge with four commerce media solutions that provide full-funnel marketing activation and monetisation for all players in the ecosystem.

“By 2025, addressability solutions will be at the forefront of the industry’s shift to a cookieless future,” he predicts. “Criteo is prepared with tailored strategies to address these concerns, including our three-pronged approach of first-party data, Privacy Sandbox integration, and closed environments.”

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As consumer behaviour continues to evolve, so will commerce media. Advertisers and retailers will increasingly focus on creating meaningful, personalised connections with shoppers across all touchpoints, ensuring that every interaction is relevant and impactful.

Commerce media is not just a tool—it’s a transformative strategy that empowers brands to maximise their impact in an increasingly complex advertising ecosystem. With AI-driven insights and privacy-first solutions paving the way, the future of commerce media will be defined by precision, personalisation, and enhanced performance.

Singapore – Global commerce media company Criteo has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. 

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

This collaboration would expand the companies’ longstanding relationship and is expected to bring new revenue to Criteo’s retail media network partners. In turn, it would empower over Microsoft Advertising’s 500,000 active advertiser clients that operate across 187 global markets to achieve stronger, measurable performance for their campaigns within a singular, unified platform.

Criteo is also exploring the potential to tap into Microsoft Advertising’s leadership in generative AI and innovations, such as its AI-powered Retail Media Creative Studio, which makes it easier for advertisers to create and optimise their ad creatives at scale with the power of generative AI.

Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.”

Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.”

Singapore – The first two weeks of Ramadan recorded up to a 47% increase in retail sales across Southeast Asia, a report from Criteo revealed. 

Among the countries in the region, the report showed that Malaysia had seen the highest average increase in sales during Ramadan, with a 40% increase. Meanwhile, Indonesia and Singapore experienced a 30% and 16% increase, respectively. 

During the first half of Ramadan, Malaysia and Singapore experienced their highest sales on April 2, with a 103% and 46% increase, respectively, compared to February 15 to 28. In contrast, Indonesia had a consistent rise in sales throughout Ramadan. Indonesia stood out as the only country with a notable surge of 79% on April 4, a day with extra discounts. This was followed by another peak of a 74% increase on April 14, a week before Eid.

Compared to 2022 retail sales, SEA has experienced an 8% year-on-year (YoY) increase in 2023, with each country in the region displaying unique spending patterns. 

The report showed that Singapore saw the highest rise in YoY sales, with a 19% uptick across its retail transactions. Malaysia follows closely with a 17% observed increase in YoY sales, highlighting strong consumer spending power during the festive period.

On the other hand, Indonesia experienced a 5% decline in year-over-year (YoY) online sales during Ramadan, suggesting a different spending pattern in the region. 

When it comes to category sales, religious and ceremonial stood out as the top-performing product category, recording a 101% increase in sales during Ramadan as compared to the average for February 15–28, 2023. Other product categories that performed well during the season also included apparel and accessories (+30%), food and beverages (+23%), and health and beauty (+16%).

Additionally, online bookings for travel also saw a 21% YoY increase during Ramadan 2023. Three days prior to Eid, the online bookings experienced an increase of up to 16% compared to the average. This increase in sales can be attributed to people attending gatherings with family and friends for celebration. 

Interestingly, the report also showed that, on average, SEA consumers start browsing 14.6 days before purchasing a product during the first two weeks of Ramadan. Changes in patterns of online shopping were also observed during the month of Ramadan, especially in Indonesia and Malaysia. 

The average sales during Ramadan outperformed non-Ramadan periods in every time slot, showing that people were actively shopping during Ramadan compared to the previous 15 days.

During iftar, or the breaking of fast, Indonesian and Malaysian retailers saw a decrease in sales more than regular days, with the fall recorded during the time slots of 18:00–19:00 (Indonesia) and 19:00–20:00 (Malaysia).

Meanwhile, during sehri, or the pre-dawn meal hours, Indonesia from 04:00-05:00 and Malaysia from 05:00-06:00 both saw an increase in sales. 

During Ramadan, shopping was spread out more evenly during midday as people were fasting during lunchtime. However, the period from 10 a.m. to 4 p.m. remained the busiest for shopping overall. In Malaysia and Indonesia, the lunchtime hours saw the highest sales activity during the day.

Singapore saw a slight increase in average sales during the 05:00–06:00 time slot. This coincided with sehri, suggesting a potential link between Ramadan practices and this buying behavior. It is important to note, however, that this trend is not observed on days outside of Ramadan.

Looking through the data from the 2023 Ramadan, Criteo’s report is also urging brands to leverage Ramadan 2024 to boost their consumer engagement. 

According to the report, marketers and retailers should opt for first-party data strategies that can readily activate data in scalable ways that benefit the consumer experience. Forward-thinking marketers and retailers will continue to fortify their data strategies to enable scalable, targeted, personalised advertising and experiences that benefit their consumers.

Marketers and retailers should also tap into a unified retail media platform. According to Criteo’s report, the majority of agencies (93%), brands (88%), and retailers (89%) stated that retail media significantly or positively affected their profits in 2023.

In fact, 79% of advertisers agreed retail media spend is more effective in terms of sales than any other channel. The data also illustrates how retail media has evolved beyond purely sponsored product ads. Overall, 85% of brands and agencies agreed that the ability of retail media to drive upper-funnel brand awareness is growing stronger, and 83% of publishers are looking to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. 

To grow, brands, agencies, and retailers need solutions that can bring together, streamline, and simplify the handling and assessment of retail media. This helps address challenges related to budget management and measuring ROI, which are directly linked to the broader problem of fragmentation.

Marketers can also leverage SKU (stock keeping unit) data, which includes information such as product description, price, size, colour, and other relevant details that help identify and manage inventory. By analysing individual product codes, it unlocks a wealth of insights about customer preferences and behaviour at a granular level, including fine-tuning targeting, messaging, and overall campaign resonance. 

Marketers can leverage this opportunity by dividing audiences according to specific product categories, customising advertisement content to match particular product preferences, and flexibly modifying bids based on the performance of individual products. This data-focused strategy results in exceptional optimisation and return on investment (ROI) for their campaigns.

Lastly, brands should build a seamless shopping experience. The digital and physical advertising spaces are merging to enhance consumer experiences. This convergence of online and offline domains will compel retailers and brands to expedite their journey towards a fully unified commerce landscape. 

With the influence of ROPO (research online, purchase offline) and the necessity for improved cross-channel attribution, retailers and brands must collaborate more closely to create seamless consumer journeys that enhance engagement and foster customer loyalty.

Taranjeet Singh, managing director for enterprise for APAC at Criteo, said, “Given the varied economic landscape in SEA and heightened demand during Ramadan, it is necessary for marketers to revamp their strategies to effectively reach their audience. Last year’s Ramadan data reveals the changes in SEA consumers’ shopping habits during the holy month. Marketers need to take note of the trends to ensure that their advertising strategies are effective and engaging to their audiences at the most optimal timings.”

Singapore – With Singles Day emerging as the top shopping season in Southeast Asia, over 50% of Singles Day first-time shoppers return for more, highlighting untapped potential for retailers according to a report by commerce media company Criteo.

Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles’ Day, emphasising the value of acquiring them.

Specifically, Singles Day (11.11) experienced the largest increase in sales in SEA with Singapore, Malaysia, and Thailand witnessing the largest spike amongst SEA countries, with an increase of 192%, 214%, and 210% respectively. Regionally, other shopping events such as 12.12 saw sales spike by 112%.

Black Friday also rose in popularity as retailers in SEA saw a 42% increase in sales in 2022, compared to 17% in 2021. In Vietnam, retailers experienced the highest sales growth on Black Friday (+141%), which is likely due to Black Friday coinciding with the Vietnam Grand Sale 2022, a national effort to boost domestic consumption and support economic recovery in the post-pandemic period.

The report also stated that new buyer opportunities arise not only before, but also during and after key shopping events as significant spikes in purchases by new buyers rose by 335% on Singles’ Day, and 9% on Black Friday compared to September 2022. 

In addition, 51% of 2022 Singles’ Day new buyers made additional purchases from the same retailer between December 2022 and May 2023, highlighting the lasting benefits of acquiring new customers during peak events.

With this in mind, Criteo also provided some actions that brands and retailers can take such as capturing new buyer opportunities through investing in acquiring customers during the peak season, planning early for early shoppers, and launching campaigns earlier for better customer engagement. 

Talking about the results, Taranjeet Singh, managing director, enterprise, at Criteo APAC, said, “In the dynamic world of commerce, our insights from 2022’s Double Days reveal a clear trend – seasonal sales are a marathon not a sprint. At Criteo, we eagerly anticipate each year’s insights as an opportunity to empower our brand and retail partners in aligning consumers with the essentials they seek, fostering meaningful connections.” 

“By integrating data and technology, supply and demand, and online and offline realms, we empower brands to construct a comprehensive peak shopping season strategy that ensures an unparalleled multi-touchpoints customer journey,” he added. 

Singapore – WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.

This is a first-in-APAC partnership that unifies product sales data and the proprietary media solutions of GroupM with Criteo’s proximity-based insights to enable omnichannel commerce through in-store and retail media integration.

GroupM’s clients will be able to access Criteo’s insights technology to further enhance media planning, budget allocation, and best-in-class activation, enabling new levels of relevance, optimisation, and conversion.

The partnership will also expand access for GroupM’s clients to Criteo’s holistic omnichannel monetization solution, allowing retailers to manage their entire media inventory across both ecommerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers.

The tools now available to GroupM clients include 360° media asset activation, ranging from in-store activations such as point-of-sale displays to out-of-store activations like inbox sampling and online activations such as email and social.

Criteo and GroupM are also planning to evolve the partnership by looking at strategic opportunities across media-buying capabilities and insights to drive predictive decision-making. Their collaborative efforts to develop best practices in the area aim to unlock many exciting possibilities as a response to the continuous acceleration of commerce media.

Anita Munro, chief investment officer at GroupM APAC, said, “The innovation in commerce that will be made possible through this collaboration with Criteo is a significant and hugely exciting development for advertisers in APAC and for our industry as a whole.”

She added, “Combining Criteo’s commerce media capabilities with our own not only strengthens our commerce offering in the region but also allows us to set a new standard for what’s possible in advertising by bringing products, media, clients, and consumers closer than ever before.”

Speaking on the partnership, Taranjeet Singh, managing director of enterprise at Criteo APAC, also shared, “Together with GroupM, we are honoured to usher in the next era of omnichannel marketing in the region. This partnership represents a union of industry leadership, and we are optimistic that it will drive greater integration across omnichannel campaigns and elevate success for brands and advertisers.”

Singapore – Criteo has announced the launch of its self-service demand-side platform (DSP) ‘Commerce Max’ as well as its retailer monetisation solution suite. These retail media solutions aim at addressing fragmentation and drive commerce outcomes across the entire advertising ecosystem 

‘Commerce Max’ gives brands and agencies a single point of entry to retail media inventory onsite and across premium publishers offsite. Meanwhile, Criteo’s retailer monetisation solution suite offers retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetisation technologies.

Brands and agencies across the globe can use ‘Commerce Max’ to access data and inventory across multiple retailers and marketplaces, finding valuable audiences on these sites and extending these audiences offsite. This is underpinned by closed-loop measurement, enabling advertisers to quickly and efficiently determine the effectiveness of campaigns and optimise accordingly. 

Moreover, Criteo’s monetisation suite marks the next phase in the development of Criteo’s core monetization technology, ‘Commerce Yield’, which will not only provides retailers and marketplaces with a complete media toolset, but also serves commerce companies such as automakers, movie theaters, transportation services, airlines, amongst others.

Megan Clarken, CEO at Criteo, said, “Our focus is enabling all commerce-driven companies to buy and sell audiences engaged in shopping. The process has to be frictionless, and it has to solve for fragmentation. With today’s launch, we’re equipping our clients with the right tools to cut through and connect in a more unified retail media ecosystem that ultimately creates more unity across the broader advertising marketplace.”

Singapore – Integral Ad Science (IAS) has announced a new partnership with commerce media platform Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media. 

Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real users and maximizing engagement across this critical channel.

Powered by Criteo’s predictive AI, Criteo’s Commerce Media Platform solutions enable retailers and brands to seamlessly reach shoppers throughout their entire journey, executing efficiently and at scale on both unique retail media inventory from category-leading retailers and scaled, open web supply while offering real-time, closed-loop sales measurement. 

Through this new integration with IAS, advertisers can be confident in verifying the quality of their digital media investments.

Yannis Dosios, chief commercial officer at IAS, said, “We are excited to extend our presence in the fast-growing retail media space to meet increased demand from advertisers. Through our upcoming integration with Criteo, we can enable marketers to maximize their return on ad spend through third-party measurement across the powerful retail media networks working with Criteo. IAS has long been a major player in the retail media network space, and today’s announcement reinforces our leadership in this crucial area.”

Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “Criteo has been a leader in the retail media space since 2016 and we are thrilled to partner with IAS to be the first to provide advertisers with transparency into their retail media campaigns via our ‘Commerce Media Platform’.”

He added, “As more industry players realize the tremendous opportunity of retail media, we remain committed to standardization that reconciles media spend with performance and building an ecosystem that drives marketers’ and retailers’ business forward.”

Singapore – Commerce media firm Criteo has announced ‘Commerce Grid’, a supply-side platform (SSP) intended particularly for publishers and agencies looking for programmatic integration of media and commerce.

Leveraging Criteo’s innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory. Furthermore, publishers can benefit from Criteo features like shoppable formats and commerce insights.

Brian Gleason, chief revenue officer at Criteo said, “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity. While publishers recognize the opportunity, they’ve also struggled to find a clear path on how to access commerce budgets and buyers.”

He added, “With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.” 

Omnicom Media Group (OMG), the media services division of Omnicom Group, served as the exclusive agency partner for said launch.

Megan Pagliuca, chief activation officer at OMG, commented, “Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance. This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients.”