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Tag: Supply side platform

WeTV selects Magnite to enhance monetisation of video inventory
WeTV selects Magnite to enhance monetisation of video inventory
Posted on December 3, 2024
by Teddy Cambosa
Magnite’s SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience.
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PubMatic selected as X’s supply side platform
PubMatic selected as X’s supply side platform
Posted on November 21, 2024
by Teddy Cambosa
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
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Criteo launches commerce-centric supply-side platform
Criteo launches commerce-centric supply-side platform
Posted on June 21, 2023
by Teddy Cambosa
Leveraging Criteo's innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory.
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Lemma onboards ex-Pancast Charles Less as regional head for SEA
Lemma onboards ex-Pancast Charles Less as regional head for SEA
Posted on April 13, 2023
by MARKETECH APAC
Less is formerly of Pancast and in the new role at Lemma, he will be helping to grow its programmatic DOOH business in the SEA region.
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Magnite merges Magnite CTV, SpotX tech to form singular SSP offering
Magnite merges Magnite CTV, SpotX tech to form singular SSP offering
Posted on February 10, 2023
by Teddy Cambosa
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. 
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Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Posted on May 31, 2022
by Teddy Cambosa
Hello Media will offer brands, agencies, and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through Hivestack (SSP).
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SCB dentsu Curate
Standard Chartered partners with dentsu, adopts programmatic supply solution for global campaign
Posted on March 9, 2021
by MARKETECH APAC
dentsu Curate is positioned as a solution for clients’ supply path optimization (SPO) and curation needs.
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