New York, USA – Criteo has announced the appointment of Edouard Dinichert as chief customer officer, effective December 1, 2025. Based in New York City, Dinichert will report directly to chief executive officer Michael Komasinski and lead global sales and operations for the company’s Performance Media business.
In his new role, Dinichert will focus on driving growth and enhancing commercial excellence while maintaining a strong focus on client success. The appointment reflects Criteo’s continued emphasis on advancing client outcomes and strengthening performance-led innovation across its global operations.
“Criteo has spent two decades delivering measurable performance, and in doing so, has become a unifying force for advertising and commerce,” said Dinichert. “With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey. I’m thrilled to join the team and help drive Criteo’s next wave of growth with our clients and partners.”
Dinichert brings over 20 years of experience leading global revenue organisations that combine creativity, data, and performance. He most recently served as chief revenue officer at TripleLift, where he was among the three executives who led the Office of the CEO from July 2024 to January 2025. During his tenure, he helped scale the company’s creative supply-side platform across retail media, connected TV (CTV), and data-driven curation.
Before joining TripleLift, Dinichert spent more than a decade at Amazon, where he launched and led Amazon Advertising in France before building its global Ad Tech Sales & Services organisation. His work there encompassed Amazon DSP, Amazon Ad Server (formerly Sizmek), and Amazon Marketing Cloud adoption, contributing to privacy-focused solutions and API-driven innovation in partnership with agencies and AWS.
“As we continue to expand the reach and impact of performance media globally, Edouard’s leadership will be instrumental in accelerating customer growth,” said Komasinski. “His deep experience in scaling data-driven organisations and driving commercial excellence will help accelerate our momentum and deliver greater value for our clients and partners worldwide. As a dual French and Swiss national, Edouard also brings a truly cross-market, cross-cultural perspective that reflects Criteo’s European roots and global ambitions.”
