Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India.
The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach consumers beyond Zepto’s app and website, creating a full-funnel, connected commerce advertising experience”
This is powered by leveraging Criteo’s AI to map the user journey and re-engage shoppers with personalised ads across the open internet. This strategy is designed to drive return visits and conversions.
The collaboration comes as the quick commerce sector in India is projected to grow at a rate of 75–100% year-on-year, a pace that outstrips traditional retail. This growth is positioning platforms like Zepto as key hubs for brands seeking to connect with a large, convenience-driven user base.
Devendra Meel, Zepto’s chief business officer, said, “Our partnership with Criteo represents a pivotal step in maximising value for both our users and sellers. The success driven by leveraging Criteo’s retail media solutions only cements the powerful ecosystem that we are creating that connects brands with users at the right moment in their shopping journey to drive higher engagement with a seamless experience.”
Medhavi Singh, Criteo India’s country head, added, “Zepto’s disruptive model, combined with Criteo’s offsite retail media capabilities, enables brands to reach high-intent consumers across the entire shopper journey — from discovery to conversion. This collaboration reflects our shared commitment to shaping the future of retail media in India’s fast-evolving commerce ecosystem.”
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