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CREA expands capabilities to enable int’l brands to reach consumers in SEA

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Singapore – Digital commerce enabler in SEA, CREA, has announced a new and enhanced offering that will enable it to efficiently import international brands to Southeast Asia, acting as their gateway to the market.

The extended offering means that CREA now offers brands the full spectrum of support regarding importation, licensing, product strategy, and distribution across online, social, and offline commerce channels. With this, brands will be able to rapidly accelerate their entrance to the Southeast Asian market, which is estimated to be made up of 350 million online shoppers, according to an annual study conducted by Bain & Company and commissioned by Facebook.

In addition to this end-to-end support, brands can now leverage CREA’s community of digital content creators to amplify their reach and drive mass awareness and engagement amongst consumer audiences through social channels such as TikTok and Instagram. Brands will also be able to access its in-house marketing, branding, and data-driven insight capabilities to further drive sales and reach new audiences, with the aim of establishing themselves as household brands in the region. CREA will also be offering brands access to its technology-driven logistics network, further streamlining their entrance to the market.

Aimone Ripa di Meana, founder and co-chief executive officer of CREA, shared that this transformation of their business was a natural progression for their company, and they are proud to see how much they have grown in such a short space of time. 

“We started working with brands in Southeast Asia that were looking to ramp up their digital presence, and now with our expanded capabilities, we can support international brands on their journey to enter the market. We look forward to bringing more global brands to the region and driving their success,” he said. 

CREA said that the new offering launches with it having already secured exclusive rights to distribute and manage some of the hottest new-generation brands from the United States, including skincare and beauty brands Mario Badescu, ILIA, and Malin+Goetz. More brand partners will be announced in due course.

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