Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud.
The campaign, titled “Guard Your Game”, provides gamers with practical tools and guidance, including ways to spot fraudulent websites pretending to be legitimate services such as Coda’s digital content marketplace, Codashop.
The Indonesia launch also marks the start of Coda’s broader regional effort to combat scams across Southeast Asia. As part of the initiative, Coda introduced an online safety URL checker to help users verify legitimate websites and avoid scam or impersonation links.
Liz Adam, VP Corporate Affairs at Coda, said, “At Coda, we believe that a truly trusted digital ecosystem is built on informed users. This anti-scam campaign is a testament to our proactive commitment to consumer protection, empowering individuals with the critical knowledge and tools needed to detect and avoid fraudulent sites.”
She added, “With Guard Your Game, our aim is not just to mitigate risk but to enable our users to navigate the digital world with confidence, fostering a safer collective environment for everyone online.”
The move comes amid rising online fraud in Indonesia. According to the Indonesia Financial Services Authority (OJK), e-commerce fraud was the most reported scam category as of November 2025, with 64,933 cases causing IDR 1.14 trillion in losses. Overall, OJK said public losses from online scams totalled Rp7.9 trillion from more than 350,000 reports over the past year.
Furthermore, as online gaming grows into a major digital economy, scammers are increasingly targeting players with phishing links, fake reward claims, impersonation, and fraudulent top-up offers, often disguised to appear as trusted platforms.
Endorsed by EKRAF, Guard Your Game reflects a joint effort to strengthen digital awareness and support safer online experiences in Indonesia’s fast-growing creative economy. By combining education, practical tools, and collaboration with government partners, the campaign aims to build long-term digital resilience among gamers and reduce their exposure to online fraud.
Muhammad Neil El Himam, deputy chairman for digital and technology creativity at EKRAF, explained, “The rapid growth of Indonesia’s gaming and digital content subsectors presents significant opportunities for creativity, innovation, and contributions to the development of the creative economy. However, as digital participation continues to expand, strengthening public and user awareness of fraud risks – particularly among gamers – has become increasingly crucial.”
He added, “We highly appreciate initiatives such as Coda’s Guard Your Game campaign, which helps gamers have more awareness and understanding in recognising and avoiding scams on gaming transactions. This collaboration between the Ministry of Creative Economy/Creative Economy Agency and Coda reflects the shared responsibility between government and industry in building a convenient, inclusive, and safe digital creative economy ecosystem.”
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