Singapore – Coda, a digital content monetisation company, has refreshed its brand to demonstrate its focus on its partners’ growth. From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  

The rebrand highlights Coda’s aim to focus on driving opportunities for its partner’s growth globally. More than its focus on payments and gaming, Coda is also championing success for its partners. 

With its new tagline, ‘Customize. Maximize. Monetize.’, Coda is reinforcing its commitment to its partners, allowing them to customise solutions, maximise efficiencies, and monetise content.

Through the rebrand, Coda positions itself as a catalyst for growth, helping businesses with commerce solutions. Additionally, the new identity strengthens its connection to its flagship sub-brand Codashop and its parent brand.

Consequently, Coda has revealed its new website, donning its new logo. Aligning with its brand identity, the website features a modern design that emanates a confident and conversational tone.

“Our new brand reflects how far we’ve come and where we’re heading. This isn’t just a cosmetic change. It’s a statement of intent. We stand out as a partner who is delivering customized solutions and maximizing growth for our partners. Our brand now reflects this,” Claire Weston, chief marketing officer at Coda, said.

Singapore – Coda, a provider of out-of-app content monetisation solutions, has joined forces with Electronic Arts (EA), an interactive entertainment company, to launch a mobile webstore for gamers.

The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.

Combining Coda and EA’s expertise, the mobile webstore offers a localised, user-friendly platform containing regular content updates. 

Blending an engaging gameplay with real-world team and player integration, the partnership sees a growing customer base. It also enhances gamers’ experience by providing convenience.

The webstore has been launched in over 60 markets, including Singapore, Thailand, Philippines, and Hong Kong. On Oct. 15, Coda and EA successfully launched the webstore in Malaysia, Australia, Canada, and Colombia.

“Working hand-in-hand with the EA team, we’ve built a space that is more than just a marketplace. The EA SPORTS FC™ Mobile Webstore is built on the solid foundation of Codashop’s decade of success. This isn’t just a new launch; it’s a necessary evolution in how gamers want to buy and interact with in-game content,” Mike Feldkamp, chief technology officer at Coda, said.