Indonesia – Amid a rising wave of fraud cases posing as parcel delivery services, J&T Express Indonesia has launched an educational campaign urging the public to be more vigilant against suspicious delivery-related communications.
The digital literacy initiative introduces the ‘3C’ approach—Check (Cek), Be Suspicious (Curiga), Cancel (Cancel)—as a simple guide to identifying and avoiding potential fraud. The steps encourage users to verify the accuracy of delivery information, examine details such as tracking numbers carefully, and immediately ignore or report any suspicious notifications.
The campaign features Indonesian horror actress Asmara Abigail, who has firsthand experience as a phishing victim. Her involvement highlights the relevance of the message and reinforces that anyone can be targeted by digital fraud.
On the RJL5 podcast, Asmara Abigail recounted her experience as a victim of phishing disguised as a parcel delivery. In keeping with the podcast’s signature horror style, she described how a seemingly official notification from J&T Express tricked her into providing personal information, including her credit card details. Shortly afterward, she discovered charges totalling tens of millions of rupiah.
The move comes amid growing concerns over the variety of fraud methods in the country. Citing data from Goodstats, J&T Express reported that in 2024, approximately 15 types of cyberattacks threatened Indonesia, including phishing. Parcel delivery channels have increasingly become a medium for such scams.
Through the campaign, J&T Express aims not only to maintain customer trust as a logistics provider but also to contribute to public education and protection against the evolving landscape of digital fraud.
“As a logistics company, we realise that customer trust is the most important thing. Therefore, J&T Express feels responsible to participate in providing education to the public to be more alert toward various fraud methods that use the name of delivery services, including J&T Express,” said Herline Septia, brand manager at J&T Express.
