Kuala Lumpur, Malaysia – Chayenne Tan has announced that she is joining financial services company Standard Chartered as its head of consumer, private, and business banking–according to her LinkedIn profile.
She was previously with CIMB, where she was the head of sustainable finance for consumer banking. She also previously held other marketing roles in CIMB, including director of performance marketing and director of consumer marketing, among others.
Some of her work in CIMB revolved around growth marketing, integrated marketing, remarketing, martech, performance marketing, and brand management.
Prior to joining CIMB, she was also the head of strategic planning and integrated marketing at marketing agency ROOTS Asia Pacific, where she worked with clients such as Adidas, Unilever, HTC, and Goodyear, amongst others.
In addition, she’s held other marketing and communications-related roles at companies Deloitte, Hong Leong Bank, and Siemens.
Standard Chartered recently teamed up with NTUC in Singapore and Bukalapak in Indonesia to launch respective new digital banking services in each market.