Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers.
With flexibility at the center of new offerings, Centara Life will allow guests to check in anytime. It caters to travellers who may arrive on late-night or early-morning flights while allowing them a full 24-hour stay upon check-in.
Guests can also enjoy their breakfasts until 4:00 p.m. and free snacks throughout the day. Meanwhile, night-time instant noodles are also available for guests.
The new Centara Life offerings can be booked in Bangkok, Krabi, Koh Samui, Cha-am, Pattaya, and Mae Sot in Thailand and Muscat in Oman. The brand also plans to extend its offerings to other destinations.
“At Centara Hotels & Resorts, we are committed to delivering exceptional hospitality in every sector of the market, underpinned by our 40-year heritage of warm and heartfelt Thai service,” Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts, said.
“With the launch of Centara Life, guests can now experience bright, inviting and stress-free stays that work to their schedule. We look forward to working with our esteemed partners to introduce this versatile brand to attractive destinations across Thailand and around the world,” Chirathivat added.
“We are delighted to officially launch Centara Life, which will breathe new energy and life into the upper-midscale hotel sector. Following an extensive evaluation process, including input from our valued guests, we have crafted an innovative and inviting brand identity that removes unnecessary barriers and gives travellers exactly what they want: complete convenience, comfort and flexibility at an attractive price point,” Tom Thrussell, vice president of brand, marketing and digital of Centara Hotels & Resorts, said.
