Malaysia – As the year comes to a close, CelcomDigi, in collaboration with One Team (M&C Saatchi and Naga DDB Tribal) and Mojo Films, has unveiled a year-end campaign designed to inspire Malaysians to embark on journeys of self-discovery and return with the drive to uplift their communities.
Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.
The film follows the inspiring journey of Sarawakian Olympic medallist Watson Nyambek, affectionately known as the ‘Flying Dayak’ for his record-breaking achievements. Despite reaching remarkable heights, Watson chose to return to his roots, sharing his success with his community and completing his bejalai. For him, true achievement goes beyond having his name etched in gold or silver; it lies in bringing his success home, uplifting the people who supported him, and bringing pride to his community.
Commenting on the film, Marzuki Maani, executive creative director of M&C Saatchi, said, “Bejalai is such a beautiful concept that has evolved over time. We see it beyond Sarawak. It is a universal journey that everyone experiences at some point in their lives. We hope that this film stirs a deep desire to reconnect with the people who matter most and that we never forget where we came from.”
Film director Barney Chua added, “…although bejalai has its origin in Iban culture, the practice is something every Malaysian experiences at some point in their lives. It’s universal.”
Chua continued, “I am humbled by the experience of being able to tell Watson’s story deep in the heart of Sarawak. Returning to our roots is something we all should do, no matter how far we’ve gone in life. Watson’s journey is a testament to that.”
CelcomDigi encourages every Malaysian to chart their own path to success while staying true to their identity and embracing their roots. The company believes that sharing one’s achievements is not only a way to give back but also an opportunity to inspire others to pursue similar journeys, fostering pride and progress for the nation.
Through this campaign, CelcomDigi, in collaboration with M&C Saatchi and Naga DDB Tribal, encourages all Malaysians to reconnect with their roots and give back to their communities, fostering collective growth and progress.
