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Category: Technology

Teads, VIDAA USA expand exclusive global CTV partnership across US, EU, APAC
Teads, VIDAA expand exclusive global CTV partnership across US, EU, APAC
Posted on December 3, 2024
by Teddy Cambosa
In addition to premium homescreen placements, Teads also gains unparalleled access to VIDAA’s own VIDAA Channels streaming service, unlocking premium CTV video inventory for advertisers globally. 
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WeTV selects Magnite to enhance monetisation of video inventory
WeTV selects Magnite to enhance monetisation of video inventory
Posted on December 3, 2024
by Teddy Cambosa
Magnite’s SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience.
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Around 10% of businesses in APAC achieve advanced experience-orchestrated transformation: report
Posted on November 28, 2024
by Aliza Carmona
Only 10% of businesses in India, Singapore, ANZ, and North America have achieved the most advanced stage of becoming experience-orchestrated (X-O) enterprises, according to an IDC InfoBrief commissioned by Affinidi.
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Swire Coca-Cola enhances Hong Kong operations with SAP S/4HANA integration
Posted on November 28, 2024
by Aliza Carmona
Swire Coca-Cola, a beverage company serving Greater China and Southeast Asia, has implemented SAP S/4HANA to streamline its operations in Hong Kong
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Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Posted on November 26, 2024
by Teddy Cambosa
Malaysia’s digital economy has progressed towards profitability while maintaining double-digit growth for GMV. Deeper digital participation among users, effective monetisation strategies, and the recovery of pandemic-impacted sectors are expected to drive continued growth.
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Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Posted on November 25, 2024
by Teddy Cambosa
By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
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Prudential unveils global AI lab in Singapore to promote health solutions
Prudential unveils global AI lab in Singapore to promote health solutions
Posted on November 21, 2024
by Fatima Baduria
Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services.
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Account-based marketing spending to rise in 2025, with 43% of APAC leaders boosting budgets: report
Posted on November 21, 2024
by Aliza Carmona
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
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Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
Posted on November 15, 2024
by Fatima Baduria
Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found.
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cisco-AI-readiness-report
AI readiness in India declines, with only 18% of organisations fully prepared for deployment
Posted on November 14, 2024
by Aliza Carmona
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
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