Technology

How a modern data platform can enhance data app experiences

MARKETECH APAC | Aug 6, 2020

MARKETECHExpert Geoff Soon discussed some key capabilities to look for in a modern data platform for data applications.

Entropia XR and BMW’s AR showroom unveils the All-New BMW X5

MARKETECH APAC | Jul 21, 2020

The AR experience presents a 3D model of the All-New BMW X5 xDrive45e M Sport that users can tap to place in any location seen via their phone camera.

The ripples effects of ad fraud

MARKETECH APAC | Jul 21, 2020

April Tayson highlights that the most important step in solving ad fraud is understanding the problem, and then taking fraud seriously.

Entropia and UMW’s Virtual Museum gets a nod at International VR Awards

MARKETECH APAC | Jul 17, 2020

The campaign offers six degrees of freedom to move through UMW’s memories by flipping through the founder’s diary and teleport from one scenario to the next.

DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole

Jacob Corpuz | Jul 16, 2020

Deole is charged with setting up DV's operations in India and will lead efforts to establish strategic relationships with brands and agencies.

Saphron launches first cybersecurity insurance for SMEs in the Philippines

MARKETECH APAC | Jul 14, 2020

The newest offering provides coverage and support for security and data breaches designed for SMEs.

Wrike launches a new feature to accelerate web proofing and digital campaigns

Jacob Corpuz | Jul 9, 2020

Marketers can now centralize proofing of digital assets into Wrike to accelerate their campaigns with the new feature.

Qualtrics launches XM Institute for XM Community

Marc Tubelleja | Jul 13, 2020

Qualtrics launches XM Institute, an active online and in-person community, and a resource destination for XM professionals, practitioners, and leaders.

Report: APAC is the most effective on retargeting conversions on mobile apps

Jacob Corpuz | Jul 2, 2020

AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.

Alphaus makes Malaysia its Global Development Centre

MARKETECH APAC | Jun 25, 2020

The Japanese cloud optimization company strengthen its foothold in SEA region.