Category: Technology
Australia – AZK Media, the B2B public relations and marketing agency, has launched a new strategic PR solution to boost B2B tech companies’ brand visibility across new AI search tools. The service reflects the growing role of AI in purchasing decisions. In a research cited by AZK Media, 89% of B2B buyers...
United States — OpenAI has introduced ‘Instant Checkout’, a new feature that allows users to purchase products directly through ChatGPT. The rollout begins with Etsy sellers in the United States, with over a million Shopify merchants, including brands such as Glossier, SKIMS, Spanx, and Vuori, expected...
USA – OpenAI has announced the preview launch of ChatGPT Pulse, a new feature available to Pro users on mobile. Generally, Pulse is designed to provide personalised daily updates by conducting proactive research based on a user’s chats, feedback, and connected applications, such as Google Calendar. The...
Indonesia – OpenAI has introduced ChatGPT Go in Indonesia, marking the country as the second market after India to receive the new low-cost subscription plan. ChatGPT Go offers users a cheaper alternative to the existing paid tier while expanding access to features such as GPT-5, image generation, file...
The model allows operators to expand content and share advertising revenue without additional hardware investment, which the companies say offers a sustainable way to increase average revenue per user (ARPU).
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
The integration, initially launching in beta for select customers in the Americas, will be available through Google Search Ads 360, with future plans to expand globally and into additional Google Marketing Platform tools.
PubMatic alleges that Google’s dominance resulted in higher advertising costs, reduced diversity of content, and less transparency in the ecosystem.
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.
