Category: Technology
The company said the initiative aligns with the member organisations’ commitment to responsible AI adoption.
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
Singapore — OpenAI has introduced group chats in ChatGPT, allowing users to collaborate with others and the AI within the same conversation. The feature is currently rolling out as a pilot in Japan, New Zealand, South Korea, and Taiwan for logged-in users on ChatGPT Free, Go, Plus, and Pro plans, with...
Malaysia Airlines has also upgraded its mobile app to deliver real-time notifications on gate changes, flight status updates and baggage carousel information.
Manila, Philippines — Salesforce has expanded its presence in Southeast Asia with the opening of a new office in Manila, strengthening its focus on supporting businesses in the Philippines and contributing to the country’s developing AI ecosystem. The new office, located in Ayala Triangle Gardens Tower...
The company added that this approach allows advertisers to make adjustments to messaging, design and storytelling prior to allocating media spend.
Singapore— A new global survey has found a significant gap between the adoption of artificial intelligence (AI) in advertising and marketers’ confidence in using it effectively, particularly in the Asia-Pacific (APAC) region. Across 16 countries, the MiQ-led report shows that 72% of marketers worldwide...
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
Australia – Amperity has unveiled Real-Time Profiles, which allows brands to connect every live customer signal with their full historical profile, making true real-time personalisation a reality. For the first time, brands can recognise a customer in the exact moment they engage, understand the full...
Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated insights into how technology drives brand performance. Through this collaboration, SeenThis will offer brand lift...
