Technology

Saphron launches first cybersecurity insurance for SMEs in the Philippines

MARKETECH APAC | Jul 14, 2020

The newest offering provides coverage and support for security and data breaches designed for SMEs.

Wrike launches a new feature to accelerate web proofing and digital campaigns

Jacob Corpuz | Jul 9, 2020

Marketers can now centralize proofing of digital assets into Wrike to accelerate their campaigns with the new feature.

Qualtrics launches XM Institute for XM Community

Marc Tubelleja | Jul 13, 2020

Qualtrics launches XM Institute, an active online and in-person community, and a resource destination for XM professionals, practitioners, and leaders.

Report: APAC is the most effective on retargeting conversions on mobile apps

Jacob Corpuz | Jul 2, 2020

AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.

Alphaus makes Malaysia its Global Development Centre

MARKETECH APAC | Jun 25, 2020

The Japanese cloud optimization company strengthen its foothold in SEA region.

Entropia and Etika use AR to keep Malaysians safe and entertained

MARKETECH APAC | Jun 19, 2020

Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.

iClick Interactive upgrades their marketing intelligence platform, iAudience

MARKETECH APAC | Jun 15, 2020

The latest version of the market intelligence platform enriches database and leverages Tencent's Marketing API to enhance user insights.

Magnolia bolsters APAC footprint with appointments of two tech veterans

MARKETECH APAC | Jun 9, 2020

Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang to strengthen its footprint in the APAC market.

SHAREit reveals its success on app engagement functionalities

MARKETECH APAC | May 16, 2020

The rise of SHAREit as a digital marketing platform can be attributed to its diverse user base with over 1.8 billion users.

Flexible data architecture is critical for analytics, says in a report

MARKETECH APAC | May 16, 2020

The report explores how chief data officers and heads of analytics are building data infrastructures, services, and use cases that drive business value.