Category: Technology
Singapore – Integral Ad Science (IAS), a global leader in media measurement and optimisation, has launched the first AI-driven, independent brand safety and suitability measurement for Meta’s Threads—marking a major step in its partnership with the social giant. The expanded Total Media Quality (TMQ)...
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time. The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
China – NBA China has entered a multiyear collaboration with Alibaba Cloud, naming the company its Official Cloud Computing and AI Partner to enhance how fans in China experience and engage with the league through advanced AI and cloud technologies. Under the partnership, Alibaba Cloud will develop applications...
The report found that 56% of Australians and 60% of New Zealanders expressed positive sentiment about the direction of technology.
Philippines – After debuting in India and Indonesia, OpenAI has expanded its cost-friendly subscription plan, ‘ChatGPT Go’, to 16 countries across Asia, aiming to make access to its GPT-5 model more affordable and widely available. The rollout brings ChatGPT Go to users in India, Indonesia, Malaysia,...
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
Indonesia – Salesforce, the American cloud-based software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership presence across Southeast Asia. For Indonesia, Diantoro will...
Manila, Philippines — Converge ICT Solutions, a Philippine-based broadband and technology provider, has launched a new in-room entertainment platform called ‘Content Plus’, aimed at enhancing the digital experience in hotels and healthcare facilities. The service makes use of the company’s fibre network...
