Google strengthens Android security with enhanced real-time scanning for app installs

Singapore – Google has rolled out an enhanced real-time scanning feature for its malware protection and detection service, Play Protect, to detect potentially harmful apps during installs. In this new update, Google Play Protect will recommend a real-time app scan when installing apps that have never been scanned before to...

UMG partners with BandLab to champion responsible AI use in music creation

Singapore – Multinational music company Universal Music Group (UMG) and music creation platform BandLab Technologies have announced an industry-first strategic collaboration to promote responsible AI practices in music creation.  The partnership will advance the companies' shared commitment to the ethical use of AI and the protection of artist and songwriter...

Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH

Sao Paulo, Brazil – Brazilian outdoor media association Central de Outdoor and Adsmovil OOH has tapped Moving Walls to launch ‘ECOSS OOH’, a new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space. The solution is powered by a customised OOH technology solution...

Skyrocket Studios launches TechStack.ph to empower PH marketers, businesses

Manila, Philippines – Omnichannel digital agency Skyrocket Studios has announced the launch of TechStack.ph, a subsidiary dedicated to empowering businesses with bespoke marketing and e-commerce solutions.  The launch of TechStack.ph is a result of Skyrocket Studios’ strategic partnerships with leading SaaS platforms in the dynamic marketing and e-commerce industry. Specifically,...

GroupM partners with Criteo to drive commerce media innovation in APAC

Singapore – WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region. This is a first-in-APAC partnership that unifies product sales data and the proprietary media solutions of GroupM with Criteo’s proximity-based insights to enable...

IAS unveils AI-powered detection, avoidance service to retain media quality 

Singapore – Integral Ad Science has revealed ‘Made for Advertising; (MFA), an AI-powered site detection and avoidance product. The company's MFA site technology is aimed at increasing transparency about advertiser campaign quality, pinpointing ad expenditure allocation, and providing insights for optimising campaigns to reduce inefficiencies on MFA sites. When used...

LiveRamp joins forces with Yahoo to boost ad reach and addressability offerings

Singapore – Data collaboration platform LiveRamp has announced its expanded partnership with Yahoo to scale addressability and enhance reach and interoperability within the advertising ecosystem.  The partnership will allow publishers, marketers, and more to leverage better post-signal connectivity. Publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can take advantage of Yahoo...

What’s NEXT: Preparing executive ‘buy-in’ for martech success

Billy Loizou

Securing executive buy-in is critical for marketers is the fuel that propels organisational transformation. When leadership fully embraces the journey, they not only pave the way for change but also inspire their teams to rise to the challenge. However, a recent Arktic Fox's Digital & Marketing In Focus study shows...

Scope3 raises US$20m of funding to expand decarbonisation efforts

Singapore – Collaborative sustainability platform Scope3 today announced a US$20 million Series B funding round led by GV, which will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualises the massively interconnected ad ecosystem while powering meaningful carbon reduction. Aside from the...

Infosys, Temasek announce extension of five-year partnership

Singapore –  Infosys, a global company in next-generation digital services and consulting, has announced a five-year extension of partnership collaboration with Temasek, a Singapore-based global investment firm. Infosys Compaz, an Infosys-Temasek joint venture, has worked with large Southeast Asian corporations on their digital transformation journeys. The company's technological expertise spans...