Category: Technology
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
Said investment will fuel Convertr's ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations.
Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
Through ClearLine, they can apply LG’s proprietary first-party data to LG’s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year—marking the first time these formats are available in the programmatic ecosystem.
Integral Ad Science (IAS) has unveiled plans to expand into China, aiming to equip global advertisers with advanced solutions for invalid traffic (IVT), fraud detection, and brand safety and suitability measurement, tailored to meet both international and local standards.
It is undeniable that ongoing advancements in advertising technologies such as personalised connected TV (CTV) and Free Ad-supported streaming TV services, as well as rapidly evolving AI technologies will influence advertiser strategies moving forward
As Grab looks to balance growth with cost discipline, it is also using AWS Cloud to power the majority of its operations in Southeast Asia across verticals such as mobility, deliveries and financial services and entities, including its digibanks in Indonesia, Malaysia and Singapore.
The agency remarked that in today’s complex digital environment, brands face the ‘multi/multi/multi challenge’—managing multiple brands, expanding into multiple markets, and engaging customers across multiple channels.
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