Category: Technology
Through ClearLine, they can apply LG’s proprietary first-party data to LG’s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year—marking the first time these formats are available in the programmatic ecosystem.
Integral Ad Science (IAS) has unveiled plans to expand into China, aiming to equip global advertisers with advanced solutions for invalid traffic (IVT), fraud detection, and brand safety and suitability measurement, tailored to meet both international and local standards.
It is undeniable that ongoing advancements in advertising technologies such as personalised connected TV (CTV) and Free Ad-supported streaming TV services, as well as rapidly evolving AI technologies will influence advertiser strategies moving forward
As Grab looks to balance growth with cost discipline, it is also using AWS Cloud to power the majority of its operations in Southeast Asia across verticals such as mobility, deliveries and financial services and entities, including its digibanks in Indonesia, Malaysia and Singapore.
The agency remarked that in today’s complex digital environment, brands face the ‘multi/multi/multi challenge’—managing multiple brands, expanding into multiple markets, and engaging customers across multiple channels.
In addition to premium homescreen placements, Teads also gains unparalleled access to VIDAA’s own VIDAA Channels streaming service, unlocking premium CTV video inventory for advertisers globally.
Magnite’s SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience.
Only 10% of businesses in India, Singapore, ANZ, and North America have achieved the most advanced stage of becoming experience-orchestrated (X-O) enterprises, according to an IDC InfoBrief commissioned by Affinidi.
Swire Coca-Cola, a beverage company serving Greater China and Southeast Asia, has implemented SAP S/4HANA to streamline its operations in Hong Kong
Malaysia’s digital economy has progressed towards profitability while maintaining double-digit growth for GMV. Deeper digital participation among users, effective monetisation strategies, and the recovery of pandemic-impacted sectors are expected to drive continued growth.
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