Category: Technology
The company added that this approach allows advertisers to make adjustments to messaging, design and storytelling prior to allocating media spend.
Singapore— A new global survey has found a significant gap between the adoption of artificial intelligence (AI) in advertising and marketers’ confidence in using it effectively, particularly in the Asia-Pacific (APAC) region. Across 16 countries, the MiQ-led report shows that 72% of marketers worldwide...
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
Australia – Amperity has unveiled Real-Time Profiles, which allows brands to connect every live customer signal with their full historical profile, making true real-time personalisation a reality. For the first time, brands can recognise a customer in the exact moment they engage, understand the full...
Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated insights into how technology drives brand performance. Through this collaboration, SeenThis will offer brand lift...
Southeast Asia — OpenAI has launched its Sora app in Thailand, making the country one of the first in Asia to access the company’s next-generation artificial intelligence (AI) video creation platform. The app is also being rolled out in Vietnam and Taiwan. According to OpenAI, Thailand was chosen for...
United States – PayPal has announced a partnership with OpenAI that will enable users of ChatGPT to make instant payments through the platform, as part of the adoption of the Agentic Commerce Protocol (ACP). The collaboration aims to allow millions of ChatGPT users to complete purchases using PayPal,...
Singapore — Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the expansion of its partnership with TikTok Pangle, introducing new brand safety features alongside viewability and invalid traffic (IVT) measurement. The integration aims to give advertisers...
AWS positions RTB Fabric as addressing both issues, offering a managed private network aimed at simplifying partner connectivity and offering more predictable cost structures.
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact.
