Category: Technology
California, United States — Disney has expanded its advertising ecosystem with new data, AI, and measurement capabilities designed to give brands deeper insight, connected measurement and more effective optimisation across live sports and streaming environments. The company outlined how advanced analytics,...
AVA is scheduled to begin rolling out in spring 2026, with capabilities being introduced progressively across Havas teams and later extended to client partnerships.
Mobile advertising company adjoe has partnered with LINE to scale rewarded advertising in Taiwan, embedding its Playtime experience into the LINE POINTS ecosystem used by more than 94% of the market’s population. The collaboration combines adjoe’s performance-led rewarded advertising technology with...
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media performs. As brands and agencies push to cut waste, it reduces latency and brings decision-making closer to supply. Set against...
The launch comes as streaming continues to grow rapidly, with advertisers allocating increasing budgets to ad-supported streaming environments.
Singapore — Samsung Electronics has announced plans to introduce Google Photos features to Samsung TVs from 2026, marking Google Photos’ first appearance on television screens. The initial rollout is expected to begin with the Memories feature, with additional tools scheduled to follow later in the year....
AgenticOS brings together PubMatic’s previous investments in agentic AI, including work on agent-to-agent communication.
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
Manolis reflects that his personal favorite use of agents and AI workflows is in automating the mundane, repetitive, and complex tasks, effectively removing friction from the creative process.
According to JCDecaux Transport, the system analysed images in real time without retaining or uploading any images, and did not store personally identifiable information.
