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Category: Technology

IAS, Anzu team up to provide media measurement for in-game advertising
IAS, Anzu team up to provide media measurement for in-game advertising
Posted on July 29, 2022
by Teddy Cambosa
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
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CDP Meiro unveils partnership with digital growth partner Ameex
CDP Meiro unveils partnership with digital growth partner Ameex
Posted on July 26, 2022
by MARKETECH APAC
The focus of the alliance is said to be driving long-term value for businesses using rich, meaningful and ethically managed customer data.
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Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Posted on July 26, 2022
by Teddy Cambosa
Crimtan, Haymarket Automotive and Autovia will combine their unique data sets to offer clients best-in-class data-driven advertising solutions.
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Xaxis-Ji-Young-Jung-South-Korea
GroupM’s Xaxis elevates Ji Young Jung as new head of South Korea
Posted on July 21, 2022
by Jean Cabico
Ji Young Jung will be leading her team toward Xaxis’ vision of scaling up and optimising its performance and digital offerings across APAC.
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Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
Posted on July 13, 2022
by MARKETECH APAC
The acquisition of Thoughtful Media marks SoPa's first foray into Thailand.
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GroupM’s Finecast partners with SBS to bolster CTV advertising efforts
GroupM’s Finecast partners with SBS to bolster CTV advertising efforts
Posted on July 13, 2022
by Teddy Cambosa
Finecast, GroupM’s addressable TV business, has partnered with Australian broadcaster Special Broadcasting Service (SBS) to make connected TV (CTV) advertising better.
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Sitecore-'Experience-Manager-Cloud'
DXP Sitecore launches new CMS offering, 'Experience Manager Cloud'
Posted on July 13, 2022
by Jean Cabico
The XM Cloud helps solve the powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience.
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Bidmath-Vietnam-Rakesh-Singh
Bidmath names Rakesh Singh as new country manager for Vietnam, commercial head for APAC
Posted on July 12, 2022
by Jean Cabico
The appointment will see Rakesh Singh responsible for overseeing Bidmath's business growth in Vietnam and APAC markets.
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Globe’s 917Ventures to partner with AC Ventures to explore business opportunities
Globe’s 917Ventures to partner with AC Ventures to explore business opportunities
Posted on July 11, 2022
by Teddy Cambosa
Through the partnership, AC Ventures will participate in funding the research, development, and launch of 917V’s new business ventures. 
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Magnolia opens up new office in Hong Kong
Magnolia opens up new office in Hong Kong
Posted on July 8, 2022
by Teddy Cambosa
Magnolia's Hong Kong office will expand the company's existing efforts in the Asia-Pacific region and strengthen strategic partnerships.
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