Category: Technology
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world's most populous country.
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
Blis, the integrated planning and buying platform for advertising, is further expanding its operations in India with two new strategic roles.
She brings with her over 25 years of experience in the digital marketing, media and advertising space.
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
UnionBank's Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
The platform has been purpose-built for gaming, which enables advertisers and marketers to target inventory down to the ad-unit level.
