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Category: Technology

Lemma onboards ex-Pancast Charles Less as regional head for SEA
Lemma onboards ex-Pancast Charles Less as regional head for SEA
Posted on April 13, 2023
by MARKETECH APAC
Less is formerly of Pancast and in the new role at Lemma, he will be helping to grow its programmatic DOOH business in the SEA region.
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data.ai unveils mobile performance metric combining in-app purchases, ad revenue data
data.ai unveils mobile performance metric combining in-app purchases, ad revenue data
Posted on April 12, 2023
by Teddy Cambosa
With data.ai's Total App Revenue, customers can now break down revenue streams and anticipate market expansion opportunities.
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Parent firm of Forever 21, Reebok hands customer data business to Amperity
Parent firm of Forever 21, Reebok hands customer data strategy to Amperity
Posted on April 12, 2023
by MARKETECH APAC
Authentic Brands Group is looking to create unified customer profiles across its portfolio of more than 40 world-renowned brands.
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Indonesian telco Telkom to integrate broadband arm into Telkomsel
Indonesian telco Telkom to integrate broadband arm into Telkomsel
Posted on April 11, 2023
by Teddy Cambosa
IndiHome's integration into Telkomsel will bring a better broadband experience, realise digital inclusion in Indonesia, and strengthen Telkom Group’s business.
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SnapLogic delivers automated data-driven insights through Google Cloud Platform Marketplace
SnapLogic delivers automated data-driven insights through Google Cloud Platform Marketplace
Posted on April 11, 2023
by MARKETECH APAC
Through its availability, SnapLogic provides both line-of-business and IT teams with the ability to accelerate and automate the process of moving data in and out of Google Cloud.
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Expedia unveils in-app travel planning assistant powered by ChatGPT
Expedia unveils in-app travel planning assistant powered by ChatGPT
Posted on April 5, 2023
by Teddy Cambosa
Expedia users can now start an open-ended conversation with the ChatGPT-powered chatbot in the app to get travel recommendations.
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Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Posted on March 31, 2023
by Teddy Cambosa
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
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What's NEXT 2023: How to orchestrate your data and let them dance in harmony
What's NEXT 2023: How to orchestrate your data and let them dance in harmony
Posted on March 30, 2023
by MARKETECH APAC
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
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Ipsos Featured Img
Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Teddy Cambosa
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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IAS to provide first verification solution to Amazon’s publisher services connections marketplace
IAS to provide first verification solution to Amazon’s publisher services connections marketplace
Posted on March 30, 2023
by MARKETECH APAC
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals. 
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