Outbrain rolls out new bidding solution to boost monetization strategy for media partners

Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement. The solution allows the Outbrain advertising engine to programmatically bid into display and video...

Ex-Microsoft Sherie Ng appointed as country director for Google Cloud MY, SG

Singapore – Google Cloud, the cloud computing services suite of tech giant Google, has announced the appointment of ex-Microsoft general manager of public sector for Asia-Pacific Sherie Ng as the new country director for Google Cloud in Malaysia and Singapore. Through her role, she will be responsible for leading revenue...

Solmate Media, Hivestack partnership to bring programmatic DOOH to Taiwan

Taipei, Taiwan – Digital out-of-home (DOOH) media owner Solmate Media has tapped programmatic DOOH adtech company Hivestack to be its partner to distribute programmatic DOOH in Taiwan, offering local and global brands, agencies and omnichannel demand-side platforms (DSPs) the opportunity to purchase and activate DOOH inventory. The partnership, a first...

What’s NEXT: What the future looks for marketers beyond the cookie

Billy Loizou

This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls, and the right to have the information erased with the click of a...

Criteo to acquire adtech IPONWEB

New York, USA – Global adtech Criteo has entered into an exclusive negotiation to acquire IPONWEB, an adtech company for US$380m in a combination of cash and CRTO treasury shares.  Through this acquisition, Criteo accelerates its strategic plans to shape the future of commerce media and deliver ideal commerce audiences...

IPG Mediabrands inks agreement with Amplified Intelligence for media selection optimization

Sydney, Australia – IPG Mediabrands, the media and marketing solutions group of IPG, has signed an agreement with audience measurement company Amplified Intelligence to help fuel Mediabrands’ IPG IQCPM tool, which allows clients the opportunity to optimize their media selections based on the value of the attention their media is...

US-based customer data platform mParticle announces APAC expansion

Sydney, Australia – Independent customer data platform, mParticle, has announced its expansion to APAC with the official headquarters in Sydney, Australia. mParticle enhances data quality of companies, as well as manages regulatory compliance, and delivers high-quality customer experiences. It also integrates with other technology firms such as Braze, Amplitude, Snowflake,...

What’s NEXT: Why marketers need DXP more than ever in 2022

Don Lee

Why do marketers need digital experience platforms (DXP)? The answer is simple. Most people check out a brand online before they walk into the store, or check out its physical office, or if they even have one at all. And this touchpoint has become even more ingrained in a consumer’s...

Adtech platform Xandr launches new feature to standardize video content

Singapore – AT&T’s advertising and analytics division, Xandr, has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve the monetization of their premium video supply through standardized content descriptors. Each publisher has different ways of labeling content, and...

Rockwell’s Power Plant Mall ties with retail data platform Aimazing to launch annual raffle digitally

Philippines – Aimazing, the retail data platform for mall management has recently obtained a partnership with local upper-scale mall destination in Manila, Power Plant Mall, to launch a digital raffle campaign that offers customers opportunities to earn rewards in real-time for their purchases at stores across the entire mall. Through...