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Category: Technology

Cartelux appoints ex-Google Mathew Pretel as head of product
Cartelux appoints ex-Google Mathew Pretel as head of product
Posted on May 10, 2023
by Teddy Cambosa
Google’s previous advertising solutions architect Mathew Pretel joins Cartelux to support the company’s next growth phase.
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Lemma appoints Swaminathan Iyer as director of CTV for SEA
Lemma appoints Swaminathan Iyer as director of CTV for SEA
Posted on May 9, 2023
by Teddy Cambosa
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
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PubMatic launches end-to-end supply path optimisation solution ‘Activate’
PubMatic launches end-to-end supply path optimisation solution ‘Activate’
Posted on May 9, 2023
by Teddy Cambosa
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
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What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Posted on May 8, 2023
by Teddy Cambosa
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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Xiaomi’s ad platform taps AVOW as core agency in India
Xiaomi’s ad platform taps AVOW as core agency in India
Posted on May 5, 2023
by MARKETECH APAC
The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world's most populous country.
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Marketers, is perfectionism holding you back? Set yourself free with first-party data
Marketers, is perfectionism holding you back? Set yourself free with first-party data
Posted on May 5, 2023
by MARKETECH APAC
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
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Global advertising platform MGID announces partnership with Petal Ads
Global advertising platform MGID announces partnership with Petal Ads
Posted on May 4, 2023
by Teddy Cambosa
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
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Adtech firm Blis continues to expand operations in India, appoints new leadership
Adtech firm Blis continues to expand operations in India, appoints new leadership
Posted on May 4, 2023
by MARKETECH APAC
Blis, the integrated planning and buying platform for advertising, is further expanding its operations in India with two new strategic roles. 
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Amrita de la Peña named Outbrain’s new managing director for APAC
Amrita de la Peña named Outbrain’s new managing director for APAC
Posted on May 4, 2023
by Teddy Cambosa
She brings with her over 25 years of experience in the digital marketing, media and advertising space.
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Gus Quiroga joins Sitecore as area vice president for Australia
Gus Quiroga joins Sitecore as area vice president for Australia
Posted on May 4, 2023
by Teddy Cambosa
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
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