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Category: Technology

PH fintech UBX to lead multi-sectoral digital transformation initiative, ‘DigiPinas’
PH fintech UBX to lead multi-sectoral digital transformation initiative, ‘DigiPinas’
Posted on October 31, 2022
by MARKETECH APAC
#DigiPinas aims to drive the accelerated digital transformation in the Philippine government to help bring essential and critical services closer to Filipinos. 
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Filipino actress Yassi Pressman launches influencer marketing platform, BrandNation.io
Filipino actress Yassi Pressman launches influencer marketing platform, BrandNation.io
Posted on October 24, 2022
by MARKETECH APAC
BrandNation.io connects influencers, brands, and their fans all on a single platform.
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Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Posted on October 19, 2022
by Teddy Cambosa
Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.
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Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Posted on October 19, 2022
by MARKETECH APAC
The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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Matt Sutton elevated to COO role at TrafficGuard
Matt Sutton elevated to COO role at TrafficGuard
Posted on October 17, 2022
by MARKETECH APAC
Sutton was formerly TrafficGuard's global chief revenue officer. 
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Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
Posted on October 14, 2022
by MARKETECH APAC
The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.
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Meralco taps Talend to enhance customer experience
Meralco taps Talend to enhance customer experience
Posted on October 13, 2022
by Teddy Cambosa
Meralco will leverage Talend’s Data Fabric in order to deliver healthy data and enable advanced analytics through its new data platform.
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Packworks-Sari-Q
Packworks launches business intel tool for consumer behaviour on Filipino mom-and-pop stores ‘Sari-sari’
Posted on October 11, 2022
by Jean Cabico
It provides data analytics on the behaviour and spending habits of consumers who buy their needs in traditional ‘mom-and-pop stores’.
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