Category: Technology
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
In his new role, Micallef will be in charge of establishing regional strategy, team building, and overall revenue performance, as well as working with teams throughout Google.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
IAS developed an approach that utilises attention as an indicator for assessing a commercial's allure to consumers and its potential for delivering outcomes like sales, conversions, and brand impact.
The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate, the new end-to-end supply path optimization solution.
The Yahoo DSP is an all-inclusive platform that provides significant scalability and a full set of capabilities for data analysis, automated bidding, and optimizing ad campaigns across numerous channels.
The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform.
As a certified Google Ads Partner, Smartly.io helps marketers streamline their processes and assets effectively with tools that build cohesive creative and deliver content that fits the experience of the formats your audiences are engaging with.
Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units.
