Category: Technology
IAS developed an approach that utilises attention as an indicator for assessing a commercial's allure to consumers and its potential for delivering outcomes like sales, conversions, and brand impact.
The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate, the new end-to-end supply path optimization solution.
The Yahoo DSP is an all-inclusive platform that provides significant scalability and a full set of capabilities for data analysis, automated bidding, and optimizing ad campaigns across numerous channels.
The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform.
As a certified Google Ads Partner, Smartly.io helps marketers streamline their processes and assets effectively with tools that build cohesive creative and deliver content that fits the experience of the formats your audiences are engaging with.
Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units.
The new updates encompass their product suites in Adobe Experience Cloud, Adobe Express, and more recently Adobe Firefly.
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution.
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