Category: Technology
Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution.
According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.
Through the contract, Eagle Eye's Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma.
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.
The Manila office will operate as a managed services delivery hub with potential to increase operation functions and expand roles in various departments.
The partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform.
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.
