New York, USA – Social media advertising software Smartly.io has announced that it is expanding its campaign management solutions to also include Google’s Performance Marketing Ads Suite.
As a certified Google Ads Partner, Smartly.io helps marketers streamline their processes and assets effectively with tools that build cohesive creative and deliver content that fits the experience of the formats your audiences are engaging with.
Some of those features include creative scale and automation from developing custom templates to scaling your social creative on new Google ads formats, to campaign management and automation as well as single management interface.
Moreover, its automated tools are designed to help ease the challenges with successfully addressing that scale, across the wide span of creative formats, which include Gmail, Youtube, Search, Display, Maps, and the Play Store.
“Today, Google supports a range of ad experiences that perfectly lend themselves to social creative, known for driving better engagement and performance. AI has taken center stage, with creative and writing tools pushing boundaries and shifting paradigms in many industries, and digital advertising is no different. Platforms like Google understand that there is opportunity to leverage new technologies to empower marketers to connect with audiences,” Smartly.io said in a press statement.