Category: Southeast Asia
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all...
Nearly half of retailers in Singapore (43%) face challenges with brand awareness during the initial stages of the consumer journey, according to a survey conducted by Twilio.
Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
Globe Fintech Innovations, Inc. (Mynt), the parent company of GCash, has announced new strategic investments from Ayala Corporation and Mitsubishi UFJ Financial Group (MUFG), elevating its valuation to $5 billion—more than double the $2 billion valuation from 2021.
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
Regional healthcare company Doctor Anywhere has teamed up with Zendesk to enhance its user support capabilities and scale its operations using Zendesk’s Suite.
A survey by HubSpot and Milieu Insight reveals that more than eight in ten (84%) Singaporean companies are leveraging digital marketing for their advertising needs, yet 50% struggle with accurately measuring their returns on investment.
Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.
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