Bangkok, Thailand – Local fried chicken chain Five Star has announced the launch of a new campaign titled ‘40 Years of Deliciousness That’s Worth Remembering’ created alongside BBDO Bangkok.
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all brought to life with a Five Star twist.
Moreover, the film highlights five of Five Star Chicken’s beloved products: grilled chicken, fried chicken, chicken rolls, chicken with fish sauce, and more. Even as I write this, I can’t help but crave a taste! The visionary behind this masterpiece is Thailand’s own Cannes award-winner, Teerapol Suneta from Suneta House, known for the innovative ‘The Movies That Made (From) Us’ and the viral sensation ‘My Parent is a Tiktoker.’
Thasorn Boonyanate, chief creative officer at BBDO Bangkok, captures the campaign’s essence perfectly, and said, “As we celebrate 40 years of Five Star Chicken, we want to remind our consumers of our core values. Unlike other brands that focus on frequent promotions, we ensure our products are always worth it—price, value, taste, and quality.”
He added, “From the polar oil used to fry our chicken in all 6,000 branches to the premium chicken rolls served in 5-star hotels, we maintain our commitment to excellence. Despite economic challenges, we never compromise on quality or quantity. Our brand is truly ‘worth it’ to remember, and we hope our audience enjoys this nostalgic cinematic journey and grabs a Five Star Chicken on their way home, during lunch, or anytime.”
