Category: Southeast Asia
Singapore — Ogilvy Group Singapore has appointed Shirley Tay as its new chief executive officer, effective January 1, 2026. In her new role, Tay will oversee unified business operations across Ogilvy Singapore and Grey Singapore. While both agency brands will continue to operate independently,...
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025. Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
Indonesia – PT Pegadaian, the state-owned pawnbroker under Bank Rakyat Indonesia, has appointed dentsu Indonesia to launch a nationwide campaign for its new TRING! app, marking the beginning of the company’s broader digital transformation. Titled #MulaiDariTring! (#StartFromTring!), the campaign positions...
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
Manila, Philippines — Jollibee has launched its ‘Joyful Christmas Stores’ for the third consecutive year, transforming branches across the country into festive spaces designed to bring warmth and cheer to customers. This year, 300 stores are participating, the largest number since the programme began...
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
