Category: Southeast Asia
As Thailand enters this mourning period for a year, the country’s adland is also responding swiftly to focus its marketing campaigns that reflect the Queen Mother’s virtues while also being in a state of mourning.
The #LightItTogether activation, launched during the Deepavali season, encouraged Malaysians to light a virtual diya (lamp) via RHB’s Instagram page.
In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so. With international education becoming more competitive than ever, EtonHouse International Education Group faced a defining challenge: how to scale its admissions...
The expanded remit reflects Astro’s confidence in Naga DDB Tribal’s ability to evolve alongside its brands and deliver integrated creative solutions across Malaysia’s changing media landscape.
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line. Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
Global — The LEGO Group has launched its global holiday campaign for 2025, inviting families to reconnect through the joy of play during the festive season. The campaign, titled ‘Hello, Is It Play You’re Looking For?’, focuses on the power of creativity and shared play to strengthen family bonds. Following...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver. According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)