Category: Southeast Asia
Held on October 22 at Sheraton Petaling Jaya, the awards recognised the innovators and trailblazers shaping the future of marketing across Malaysia, and helping shape what’s next for marketing innovation across Asia-Pacific.
Thailand — KFC Thailand has announced a collaboration with the popular mobile battle royale game ‘Free Fire’, launching a campaign that runs from November 10 to 26, 2025. The partnership introduces both in-game and real-world experiences for fans of the brand and the game. As part of the campaign, KFC...
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
Singapore – Moomoo Singapore is extending its digital edge into the real world with the opening of its first two physical concept stores at 313@Somerset and Jem, blending technology with human connection in a move that redefines how investors learn, grow, and engage. Designed as more than retail spaces,...
Set across three floors, the Guinness Clubhouse blends the worlds of football and Guinness through a series of immersive spaces and activities. Guests can watch live Premier League matches on a large projector with surround sound designed to replicate a stadium atmosphere.
Singapore – The Singapore Tourism Board (STB) has awarded the Concept and Price Revenue Tender for a wellness attraction at the Marina South Coastal site to Therme Group, a global developer and operator of large-scale wellbeing destinations. The project, estimated at S$1 billion, will see the development...
Thailand — Netflix Thailand, in collaboration with VML Thailand, has introduced an unconventional way for fans to revisit the events of the world-phenomenon series ‘Stranger Things’. The latest campaign offers the ‘Stranger Things Recap Cassette’, an 80s-inspired audio experience that can be listened...
Among the highlights of the outpost are an exclusive holiday set available only at Changi Airport, an immersive photobooth with printed keepsake photos, and complimentary pandan holiday cookies with any purchase.
Payments complete every consumer’s purchasing journey, which is why it became a necessity to ensure that all payments, before even being made, are secure. This expectation revolves around all modes of payment: in cold cash, through card, bank transfers, QR payments or codes, installments, and in all...
Singapore – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has bolstered its Southeast Asia operations with two key appointments—Kevin Smyth as commercial director for Southeast Asia and Cindy Lim as DSP partnerships...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)