Category: Southeast Asia
In an exclusive conversation with MARKETECH APAC, he stated that his role will focus on driving PICKUP Coffee’s brand equity by emphasising value-for-money offerings without compromising quality.
This collaboration showcases the popularity of online dating and the power of Tinder to create new opportunities for Thai singles to meet, while offering interactive and engaging dating experiences IRL through Take Make Out’s creative content.
To advance its vision of delivering comprehensive marketing solutions, Naga DDB Tribal has strengthened its creative leadership team with key appointments: Vix Chandra as executive creative director, Loo Swee Mei as senior creative director, Alicia Hew as creative director, and Ong Poh Jet as associate...
The two new films, titled ‘Bersatu’ (Unite) and ‘Majulah’ (Onward), focus on different aspects of the nation’s story. While ‘Bersatu’ celebrates our racial and religious harmony as well as our intergenerational rapport, ‘Majulah’ highlights our national achievements, and the coming together of one people...
One of the things that Siew Lai pointed out as one of the key trends amongst brands in terms of e-commerce marketing strategies is how they have evolved from seemingly targeting a general audience to catering to the specific needs of customers who return to the brands for a new transaction.
As an advertiser, we must keep our finger on the pulse of what makes Singaporeans tick. Our recent insights and work tell us that the ideas of happiness and success are ever evolving in our local landscape, and the younger generations are transforming previously established ideals and institutions.
To celebrate Thai flavours, KFC Thailand has launched its latest campaign, the ‘Zabb Festival,’ paying homage to the iconic Zabb taste by bringing back the fan-favourite KFC Crispy Zabb Skin to its menu.
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all...
Nearly half of retailers in Singapore (43%) face challenges with brand awareness during the initial stages of the consumer journey, according to a survey conducted by Twilio.
Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
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