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Category: Southeast Asia

grabcar-campaign-gigil
Grab PH's new campaign playfully shows why you can't use them as an excuse anymore
Posted on August 19, 2024
by Aliza Carmona
With a humorous twist, Grab Philippines has teamed up with the creative agency Gigil to unveil its latest campaign, highlighting GrabCar's improved booking reliability—making it no longer a go-to excuse for being late or cancelling plans.
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vertis-new-thailand-office
SG-based digital agency Vertis opens new Thailand head office as part of regional expansion strategy
Posted on August 16, 2024
by Aliza Carmona
Vertis, a Singapore-based digital agency focusing on digital experience (DX) platforms and customer-centric solutions, has launched its new head office in Bangkok, marking a significant milestone in its regional expansion.
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Ogilvy Philippines names three new executive creative directors to oversee creative strategy
Ogilvy Philippines names three new executive creative directors to oversee creative strategy
Posted on August 16, 2024
by MARKETECH APAC
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
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starhub-spf-campaign
StarHub’s new campaign with the Singapore Police Force keeps Singaporeans ‘Cyber Sharp’ against scams
Posted on August 16, 2024
by Aliza Carmona
To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.
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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Posted on August 15, 2024
by MARKETECH APAC
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
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digibank ai campaign
Digibank by DBS celebrates Gen Z and millennials’ dreams in new campaign with Digital Sea
Posted on August 15, 2024
by Aliza Carmona
Digibank by DBS has teamed up with the creative agency Digital Sea to launch its new campaign, ‘Dream Fulfilled: Gen Z & Millennial Story,’ showcasing a heartfelt journey of ambition and achievement.
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Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Posted on August 15, 2024
by MARKETECH APAC
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks. 
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Malaysia Aviation Group partners with GrowthOps Asia, Anchora to enhance martech capabilities
Malaysia Aviation Group partners with GrowthOps Asia, Anchora to enhance martech capabilities
Posted on August 14, 2024
by MARKETECH APAC
The partnership implemented the Adobe Real-Time Customer Data Platform (RT-CDP) for MAG, consolidating data from sources such as loyalty programs, CRM systems, booking portals, e-commerce platforms, third-party platforms, websites and mobile apps.
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E-Commerce Marketing Series: How KOLs will contribute in the surge of social commerce
E-Commerce Marketing Series: How KOLs will contribute in the surge of social commerce
Posted on August 14, 2024
by MARKETECH APAC
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping...
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maybank-fc-barcelona
Maybank extends partnership deal with FC Barcelona until 2027
Posted on August 14, 2024
by Aliza Carmona
Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club's official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.
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