Category: Southeast Asia
The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
Manila, Philippines — Salesforce has expanded its presence in Southeast Asia with the opening of a new office in Manila, strengthening its focus on supporting businesses in the Philippines and contributing to the country’s developing AI ecosystem. The new office, located in Ayala Triangle Gardens Tower...
Manila, Philippines — The Philippines continues to see strong digital adoption as it heads into 2026, with the majority of its population now online and active on social media. Data from multiple sources, including Kepios and GSMA Intelligence, show that as of late 2025, the country had 137 million cellular...
The agency said the move strengthens its strategic and creative capabilities across its regional operations.
Thailand – Heinz, in collaboration with BBDO Bangkok and BBDO Guerrero, has unveiled its first regional campaign, inviting Southeast Asians to pause and savour the taste that makes every celebration worth the wait. Launched simultaneously in Thailand and the Philippines, the campaign marks a milestone...
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Manila, Philippines – Jollibee has rolled out its latest Christmas campaign, “Buo ang Saya ng Pasko”, presenting a broader and more contemporary view of the Filipino family during the holiday season. The new film features a series of vignettes designed to reflect the changing realities of Filipino life,...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)