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Category: Southeast Asia

Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Posted on September 2, 2024
by Teddy Cambosa
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
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STB promotes family travel in Singapore through latest tourism initiative in Malaysia
STB promotes family travel in Singapore through latest tourism initiative in Malaysia
Posted on September 2, 2024
by Fatima Baduria
Featuring personal stories of family vacations, Singapore Tourism Board's new content encourages Malaysian families to visit Singapore.
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Grab-modern-day-heroes
Grab celebrates delivery, driver partners as modern-day superheroes in new National Heroes Day campaign
Posted on September 2, 2024
by Aliza Carmona
In celebration of National Heroes Day, Grab has launched a new campaign that shines a spotlight on the crucial roles that delivery riders and ride-hailing partners play in the lives of countless Filipinos.
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Water purifier brand Sterra apologises over false, misleading marketing practices following CCCS investigation
Water purifier brand Sterra apologises over false, misleading marketing practices following CCCS investigation
Posted on August 30, 2024
by Teddy Cambosa
It has also thanked CCCS and PUB–the country’s water supply government agency–for alerting them of consumer concerns about their advertising.
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GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
Posted on August 30, 2024
by Fatima Baduria
Mobile payments service GCash has released a short film featuring the journey of Paralympic medalist Adeline “Adz” Dumapong, highlighting the financial challenges experienced by para-athletes in the Philippines.
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gold sponsor hubspot
HubSpot joins as Gold Sponsor for “Customer Marketing Asia 2024” in Singapore, leading the discussion on customer experience & advocacy
Posted on August 30, 2024
by Aliza Carmona
As MARKETECH APAC launches its inaugural “Customer Marketing Asia 2024” conference in Singapore, we're excited to welcome HubSpot as a Gold Sponsor, where they will lead the discussion on moving beyond ‘transactions’ to build & nurture strong customer relationships.
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MARKETECH APAC brings 'What’s NEXT in Marketing' conference to Indonesia, advancing future marketing strategies
Posted on August 30, 2024
by Aliza Carmona
MARKETECH APAC is bringing its What’s NEXT in Marketing series to Indonesia. The What’s NEXT in Marketing: Indonesia 2024 conference, scheduled for 7 November 2024 at Pullman Jakarta Indonesia, will bring together industry experts to share experiences, insights, and foresights that will shape the future...
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Mediacorp to merge TODAY with CNA newsroom
Mediacorp to merge TODAY with CNA newsroom
Posted on August 30, 2024
by Teddy Cambosa
Through the merger, TODAY will focus on producing analytical features on current issues under the well-regarded ‘Big Read’ brand; ground up news features; engaging human interest interviews; as well as opinion pieces every weekend to supplement CNA’s current suite of daily digital offerings.
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AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
Posted on August 30, 2024
by Teddy Cambosa
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the M...
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Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Posted on August 30, 2024
by Fatima Baduria
Inspired by a true story, Thailand Post's film in collaboration with Grey Thailand titled ‘You’re My Destin(y)ation’ adopts a humanistic approach as it tells the story of a young man who reconnected with his grandfather after receiving a parcel from him. 
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